ISTANBUL OKAN UNIVERSITY INFORMATION PACKAGE / COURSE CATALOGUE
Istanbul Okan University
Degree Programs
Public Relations and Advertising
General Information For Students
Diploma SupplementErasmus Policy Statement
National Qualifications
Public Relations and Advertising
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Structure Diagram with Credits

1. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
ATA101 History of Turkish Republic I TR 2 0 2 2
HRE101 Foundations of Communication TR 3 0 3 6
HRE103 Behavioral Science TR 3 0 3 6
ISLT101 Introduction to Business TR 3 0 3 7
TRD101 Turkish I TR 2 0 2 2
Foreign Language Elective 0 0 3 4
total 16 27
2. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
ATA102 History of Turkish Republic II TR 2 0 2 2
HRE102 Foundations of Public Relations TR 3 0 3 8
HRE104 Foundations of Advertising TR 3 0 3 7
ISLT341 Marketing Management TR 3 0 3 7
TRD102 Turkish II TR 2 0 2 2
Foreign Language Elective 0 0 3 4
total 16 30
3. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
HRE201 Marketing Communications TR 3 0 3 6
HRE203 Public Relations Campaings TR 3 0 3 6
HRE205 Advertising Campaigns TR 3 0 3 6
HRE207 Media Literacy TR 3 0 3 5
ISLT222 Entrepreneurship Applications TR 2 0 2 3
University Elective 0 0
total 14 26
4. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
HRE202 Media, Culture and Society TR 3 0 3 6
HRE204 Social Media TR 3 0 3 6
HRE206 Communication Theories TR 3 0 3 6
ISLT342 Brand Management TR 3 0 3 6
University Elective 0 0 3 6
total 15 30
5. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
HRE301 Political Communication TR 3 0 3 6
HRE303 Persuasion Techniques TR 3 0 3 6
University Elective 0 0 3 6
Speciality Compulsory 0 0 3 6
Speciality Compulsory 0 0 3 6
total 15 30
6. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
HRE302 Research Methods TR 3 0 3 6
HRE304 Communication Law TR 3 0 3 6
HRE306 Strategic Brand Management TR 3 0 3 6
Speciality Compulsory 0 0 3 6
Speciality Compulsory 0 0 3 6
total 15 30
7. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
HRE401 Marketing Research TR 3 0 3 7
HRE403 Ethics in Communication TR 3 0 3 7
University Elective 0 0 3 4
Speciality Elective 0 0 3 6
Speciality Elective 0 0 3 6
Speciality Elective 0 0 3 7
total 18 37
8. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
HRE498 Internship TR 0 0 0 4
HRE499 Graduation Project TR 0 2 1 4
University Elective 0 0 3 6
Speciality Elective 0 0 3 6
Speciality Elective 0 0 3 7
total 10 27