Istanbul Okan University

Degree Programs

Public Relations and AdvertisingGeneral Information For Students

Diploma Supplement Erasmus Policy Statement

National Qualifications

Public Relations and Advertising
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course & Program Outcomes Matrix

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

No Effect	ED (Lowest)	D (Low)	O (Average)	Y (High)	EY (Highest)

No Effect	Lowest	Low	Average	High	Highest

Program Outcomes

1

2

3

4

5

6

total

%

Courses

ATA101 History of Turkish Republic I

0

0.00

ATA101 History of Turkish Republic I

ATA101 History of Turkish Republic I

ATA102 History of Turkish Republic II

0

0.00

ATA102 History of Turkish Republic II

ATA102 History of Turkish Republic II

HRE101 Foundations of Communication

5

5

4

4

4

4

26

86.67

HRE101 Foundations of Communication

EY

EY

Y

Y

Y

Y

HRE101 Foundations of Communication

HRE102 Foundations of Public Relations

5

5

4

4

5

5

28

93.33

HRE102 Foundations of Public Relations

EY

EY

Y

Y

EY

EY

HRE102 Foundations of Public Relations

HRE103 Behavioral Science

5

5

4

3

4

5

26

86.67

HRE103 Behavioral Science

EY

EY

Y

O

Y

EY

HRE103 Behavioral Science

HRE104 Foundations of Advertising

5

5

4

4

5

5

28

93.33

HRE104 Foundations of Advertising

EY

EY

Y

Y

EY

EY

HRE104 Foundations of Advertising

HRE201 Marketing Communications

5

5

4

3

4

4

25

83.33

HRE201 Marketing Communications

EY

EY

Y

O

Y

Y

HRE201 Marketing Communications

HRE202 Media, Culture and Society

5

5

5

5

5

5

30

100.00

HRE202 Media, Culture and Society

EY

EY

EY

EY

EY

EY

HRE202 Media, Culture and Society

HRE203 Public Relations Campaings

4

5

5

3

5

5

27

90.00

HRE203 Public Relations Campaings

Y

EY

EY

O

EY

EY

HRE203 Public Relations Campaings

HRE204 Social Media

3

4

4

5

4

4

24

80.00

HRE204 Social Media

O

Y

Y

EY

Y

Y

HRE204 Social Media

HRE205 Advertising Campaigns

4

5

5

5

4

5

28

93.33

HRE205 Advertising Campaigns

Y

EY

EY

EY

Y

EY

HRE205 Advertising Campaigns

HRE206 Communication Theories

5

5

3

3

4

4

24

80.00

HRE206 Communication Theories

EY

EY

O

O

Y

Y

HRE206 Communication Theories

HRE207 Media Literacy

5

5

4

5

5

4

28

93.33

HRE207 Media Literacy

EY

EY

Y

EY

EY

Y

HRE207 Media Literacy

HRE301 Political Communication

3

4

4

5

4

5

25

83.33

HRE301 Political Communication

O

Y

Y

EY

Y

EY

HRE301 Political Communication

HRE302 Research Methods

5

5

5

4

5

5

29

96.67

HRE302 Research Methods

EY

EY

EY

Y

EY

EY

HRE302 Research Methods

HRE303 Persuasion Techniques

4

4

4

3

4

5

24

80.00

HRE303 Persuasion Techniques

Y

Y

Y

O

Y

EY

HRE303 Persuasion Techniques

HRE304 Communication Law

5

5

4

3

5

5

27

90.00

HRE304 Communication Law

EY

EY

Y

O

EY

EY

HRE304 Communication Law

HRE306 Strategic Brand Management

4

5

4

5

4

5

27

90.00

HRE306 Strategic Brand Management

Y

EY

Y

EY

Y

EY

HRE306 Strategic Brand Management

HRE401 Marketing Research

4

5

5

4

5

3

26

86.67

HRE401 Marketing Research

Y

EY

EY

Y

EY

O

HRE401 Marketing Research

HRE403 Ethics in Communication

5

5

5

4

5

5

29

96.67

HRE403 Ethics in Communication

EY

EY

EY

Y

EY

EY

HRE403 Ethics in Communication

HRE498 Internship

5

5

5

5

5

5

30

100.00

HRE498 Internship

EY

EY

EY

EY

EY

EY

HRE498 Internship

HRE499 Graduation Project

5

5

5

5

5

5

30

100.00

HRE499 Graduation Project

EY

EY

EY

EY

EY

EY

HRE499 Graduation Project

ISLT101 Introduction to Business

3

5

3

3

3

4

21

70.00

ISLT101 Introduction to Business

O

EY

O

O

O

Y

ISLT101 Introduction to Business

ISLT222 Entrepreneurship Applications

0

0.00

ISLT222 Entrepreneurship Applications

ISLT222 Entrepreneurship Applications

ISLT341 Marketing Management

4

5

4

4

4

4

25

83.33

ISLT341 Marketing Management

Y

EY

Y

Y

Y

Y

ISLT341 Marketing Management

ISLT342 Brand Management

4

5

4

4

4

4

25

83.33

ISLT342 Brand Management

Y

EY

Y

Y

Y

Y

ISLT342 Brand Management

KYP001 Career and Life Programming

5

2

2

1

1

1

12

40.00

KYP001 Career and Life Programming

EY

D

D

ED

ED

ED

KYP001 Career and Life Programming

TRD101 Turkish I

0

0.00

TRD101 Turkish I

TRD101 Turkish I

TRD102 Turkish II

0

0.00

TRD102 Turkish II

TRD102 Turkish II