Chinese Translation and Interpreting
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

HRE431

Course Name:

Entertainment Public Relations

Course Semester:

Spring

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Assoc. Prof. NEZAHAT HANZADE URALMAN

Course Lecturer(s):

Assoc. Prof. NEZAHAT HANZADE URALMAN

Course Assistants:

Course Objective and Content

Course Objectives:

Bu dersi başarı ile tamamlayan öğrenciler;
Bir etkinliği yaratıcı bir bakış açısıyla tanıtmak için yaygın olarak kullanılan halkla ilişkiler uygulamalarını uygular
Etkinlikler veya kampanyalar için halkla ilişkiler stratejileri oluşturur
Etkin sponsorluk dosyaları hazırlar ve sunar
Eğlence endüstrisindeki kampanya bazlı halkla ilişkiler uygulamalarının sonuçlarını değerlendirir.
Mikro bloglar, bloglar veya v-bloglar gibi çeşitli dijital kanallarda etkinlikler için yaratıcı içerikler üretir.

Course Content:

Week 1: Entertainment industry, organizational structures and communication
Week 2 : Audience and segmentation in the entertainment industry
Week 3: Entertainment news, communication with the entertainment press and social media
Week 4 : Event types and event management in the entertainment industry
Week 5 : Public relations practices in thematic amusement, history and culture parks
Week 6 : Public relations practices in tourism sector
Week 7: Midterm Week
Week 8 : Public relations circle within the framework of publishing and digital publishing platforms
Week 9: Public relations within the framework of major productions, independent films and festivals
Week 10: Communication and public relations in video games
Week 11: Public relations in the sports industry
Week 12 Project Presentations
Week 13 Project Presentations
Week 14 Project Presentations

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Upon successful completion of this course, students will be able to; Apply commonly used public relations practices to promote an event from a creative perspective Create public relations strategies for events or campaigns Prepares and presents effective sponsorship files Evaluates the results of campaign-based public relations practices in the entertainment industry. Produces creative content for events on various digital channels such as micro-blogs, blogs or v-blogs.
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Entertainment industry, organizational structures and communication.	none
2)	Entertainment news, communication with the entertainment press and social media	none
3)	Audience and segmentation in the entertainment industry	none
4)	Public relations practices in thematic amusement, history and culture parks	none
5)	Public relations practices in tourism sector	none
6)	Event types and event management in the entertainment industry	none
7)	Midterm week	none
8)	Public relations circle around broadcasting and digital publishing platforms	none
9)	Public relations around major productions, independent films and festivals	none
10)	Communication and PR in Video Games	none
11)	Public relations in the sports industry	none
12)	Project Presentations	none
13)	Project Presentations	none
14)	Project Presentations	none

Sources

Course Notes / Textbooks:	none
References:	none

Course-Program Learning Outcome Relationship

Learning Outcomes	1
Program Outcomes
1) Having advanced theoretical and practical knowledge supported by textbooks, application tools and other resources containing current information in the field.
1) Graduates are capable of performing written and oral translation in at least one field of expertise, in accordance with the existing needs of professional life.
2) To be able to use advanced theoretical and applied knowledge in the field. To be able to interpret and evaluate data, identify problems, analyze, and develop solutions based on research and evidence using advanced knowledge and skills in the field.
2) Graduates have multilingual communication skills adequate to produce written and oral translations in language categories A, B, and C (language levels according to the European Language Portfolio on a Global Scale; language A at C2 level, language B at B2 level, language/s C at B1 level).
3) To be able to conduct an advanced study related to the field independently. To take responsibility individually and as a team member to solve unforeseen and complex problems encountered in applications related to the field. To be able to plan and manage activities for the development of employees under their responsibility within the framework of a project.
3) Graduates become familiar with the intellectual and cultural traditions in the cultures speaking A, B, and C languages and obtain awareness about behaviors and attitudes specific to such cultures.
4) To be able to evaluate the advanced knowledge and skills in the field with a critical approach, To be able to determine learning needs and direct learning. To be able to develop a positive attitude towards lifelong learning.
4) Graduates analyze written and oral texts produced in A, B and C languages, and comment on and translate them into the language A or B.
5) To be able to inform the related people and institutions on the subjects related to the field; To be able to convey their thoughts and solution suggestions for problems verbally and in writing. To be able to share their thoughts and solution suggestions on issues related to the field with the experts and non-experts by supporting them with quantitative and qualitative data. To be able to organize and implement projects and activities for the social environment in which they live with a sense of social responsibility. To be able to follow the information in the field and communicate with colleagues by using a foreign language at least at the European Language Portfolio B1 General Level. To be able to use information and communication technologies with at least the European Computer Driving License Advanced Level computer software required by the field.
5) Graduates use the contemporary tools and techniques required for the practice of translation, as well as information and communication technologies together with computer hardware and software knowledge required by the field.
6) Graduates possess sufficient knowledge of theoretical and methodological approaches in translation studies to begin graduate studies in the field.
6) Acting in accordance with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the results of the field. Having sufficient awareness of the universality of social rights, social justice, quality culture and protection of cultural values, environmental protection, occupational health and safety.
7) Graduates possess sufficient knowledge to evaluate issues related to the education of translators as well as to occupational organizing and ethics within the profession, and to propose, from a social and scientific perspective, solutions to such issues in the various fields in which the need for translation arises.
8) Graduates have the ability to perform disciplinary as well as inter-disciplinary team work.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Having advanced theoretical and practical knowledge supported by textbooks, application tools and other resources containing current information in the field.
1)	Graduates are capable of performing written and oral translation in at least one field of expertise, in accordance with the existing needs of professional life.
2)	To be able to use advanced theoretical and applied knowledge in the field. To be able to interpret and evaluate data, identify problems, analyze, and develop solutions based on research and evidence using advanced knowledge and skills in the field.
2)	Graduates have multilingual communication skills adequate to produce written and oral translations in language categories A, B, and C (language levels according to the European Language Portfolio on a Global Scale; language A at C2 level, language B at B2 level, language/s C at B1 level).
3)	To be able to conduct an advanced study related to the field independently. To take responsibility individually and as a team member to solve unforeseen and complex problems encountered in applications related to the field. To be able to plan and manage activities for the development of employees under their responsibility within the framework of a project.
3)	Graduates become familiar with the intellectual and cultural traditions in the cultures speaking A, B, and C languages and obtain awareness about behaviors and attitudes specific to such cultures.
4)	To be able to evaluate the advanced knowledge and skills in the field with a critical approach, To be able to determine learning needs and direct learning. To be able to develop a positive attitude towards lifelong learning.
4)	Graduates analyze written and oral texts produced in A, B and C languages, and comment on and translate them into the language A or B.
5)	To be able to inform the related people and institutions on the subjects related to the field; To be able to convey their thoughts and solution suggestions for problems verbally and in writing. To be able to share their thoughts and solution suggestions on issues related to the field with the experts and non-experts by supporting them with quantitative and qualitative data. To be able to organize and implement projects and activities for the social environment in which they live with a sense of social responsibility. To be able to follow the information in the field and communicate with colleagues by using a foreign language at least at the European Language Portfolio B1 General Level. To be able to use information and communication technologies with at least the European Computer Driving License Advanced Level computer software required by the field.
5)	Graduates use the contemporary tools and techniques required for the practice of translation, as well as information and communication technologies together with computer hardware and software knowledge required by the field.
6)	Graduates possess sufficient knowledge of theoretical and methodological approaches in translation studies to begin graduate studies in the field.
6)	Acting in accordance with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the results of the field. Having sufficient awareness of the universality of social rights, social justice, quality culture and protection of cultural values, environmental protection, occupational health and safety.
7)	Graduates possess sufficient knowledge to evaluate issues related to the education of translators as well as to occupational organizing and ethics within the profession, and to propose, from a social and scientific perspective, solutions to such issues in the various fields in which the need for translation arises.
8)	Graduates have the ability to perform disciplinary as well as inter-disciplinary team work.

Learning Activity and Teaching Methods

Expression
Individual study and homework
Lesson
Group study and homework
Reading
Homework
Technical Tour

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Oral Examination
Observation
Individual Project

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Duration (Hours)	Workload
Midterms	1	1	1
Final	1	1	1
Total Workload			2