Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

PSI426

Course Name:

Trafik Psikolojisi

Course Semester:

Spring

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	7

Language of instruction:

TR-EN

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi ZEYNEP HALE AKSUNA

Course Lecturer(s):

Course Assistants:

Course Objective and Content

Course Objectives:	Bu dersin amacı, trafik psikoloji alanındaki temel kavram, yaklaşım ve teknikleri, psikoteknik değerlendirme ve uygulamaları tanımlamaktır.
Course Content:	Bu dersin amacı, trafik psikoloji alanındaki temel kavram, yaklaşım ve teknikleri, psikoteknik değerlendirme ve uygulamaları tanımlamaktır.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) A
2) A
3) A
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	• To introduce and explain the basic concepts of traffic psychology	Lecturer's notes and related articles
2)	• To introduce the applications of traffic psychology in the field.	Lecturer's notes and related articles
3)	• Define and discuss safe driver behaviors	Lecturer's notes and related articles
4)	• To introduce and discuss the practices aimed at providing and protecting the positive mood of individuals during traffic.	Lecturer's notes and related articles
5)	• To introduce and discuss the practices aimed at ensuring and protecting the trust of individuals during traffic.	Lecturer's notes and related articles
6)	• To describe the applications of traffic psychology that aim to regulate the traffic system.	Lecturer's notes and related articles
7)	• Examining and discussing traffic psychology practices in different countries and cultures.	Lecturer's notes and related articles
8)	• Examining and discussing programs on drink-driving in Europe	Lecturer's notes and related articles
9)	• To explain psychotechnical evaluation methods	Lecturer's notes and related articles
10)	• To explain psychotechnical evaluation methods	Lecturer's notes and related articles
11)	• Introduce driver development programs, explain and discuss their aims and methods	Lecturer's notes and related articles
12)	• Introduce driver development programs, explain and discuss their aims and methods	Lecturer's notes and related articles
13)	• Introduce driver development programs, explain and discuss their aims and methods	Lecturer's notes and related articles
14)	• To make an overall assessment of the course	Lecturer's notes and related articles
15)	• Evaluation of students through the final exam	Lecturer's notes and related articles

Sources

Course Notes / Textbooks:	Bu derse ait kaynak kitap bulunmamaktadır. Kaynak olarak, konuyla ilgili son dönemde yayınlanmış makalelerden yararlanılacaktır.
References:	Bu derse ait kaynak kitap bulunmamaktadır. Kaynak olarak, konuyla ilgili son dönemde yayınlanmış makalelerden yararlanılacaktır.

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3
Program Outcomes
1) Has knowledge of the fundamental concepts, theories, and methods related to public relations, advertising, marketing, and integrated marketing communication.
2) Has knowledge of media planning processes appropriate for target audiences in the fields of public relations and advertising
3) Learns to strategically plan and use methods and techniques specific to public relations and advertising practices.
4) Knows national and international professional ethical principles in the field of communication; professional practices in line with social responsibility and sustainability.
5) Knows how to effectively use and critically evaluate traditional and digital communication channels.
6) Works as part of a team and demonstrates effective communication skills.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Has knowledge of the fundamental concepts, theories, and methods related to public relations, advertising, marketing, and integrated marketing communication.
2)	Has knowledge of media planning processes appropriate for target audiences in the fields of public relations and advertising
3)	Learns to strategically plan and use methods and techniques specific to public relations and advertising practices.
4)	Knows national and international professional ethical principles in the field of communication; professional practices in line with social responsibility and sustainability.
5)	Knows how to effectively use and critically evaluate traditional and digital communication channels.
6)	Works as part of a team and demonstrates effective communication skills.

Learning Activity and Teaching Methods

Reading
Homework

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	2	% 50
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	16	48
Application	16	48
Presentations / Seminar	16	48
Homework Assignments	16	48
Midterms	2	6
Final	1	3
Total Workload		201