Public Relations and Advertising
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

TRD101

Course Name:

Turkish I

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
2	0	2	2

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Compulsory

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator :

Assoc. Prof. HALİDE GAMZE İNCE YAKAR

Course Lecturer(s):

Öğr.Gör. GÜVEN KESKİN
Öğr.Gör. ÖNDER GENÇ
Öğr.Gör. SEDA DONAT
Öğr.Gör. BELGİN KIZILÇAY
Assoc. Prof. HALİDE GAMZE İNCE YAKAR
Öğr.Gör. ABDURRAHMAN ALBAY
Öğr.Gör. BEYZA GÜMÜŞ BUYURUCU
Dr. BİLİNMİYOR BEKLER

Course Assistants:

Course Objective and Content

Course Objectives:

The aim of this course is to study the features and grammer rules of Turkish language; to improve reading, writing, listening and speaking abilities. Also the other topics are Turkish culture and literature as well as world literature and cultures.

Course Content:

• “Dil” in tanımı
• Dil-iletişim ilişkisi
• İletişimin günlük yaşamdaki önemi
•Vücut dili
• Türk dilinin diğer diller arasındaki yeri
• Dil türleri
• Türk Dilinin Alfabeleri
• Dilin tanımı
• Dillerin kökeni
• Dil-düşünce ilişkisi
• Dil-edebiyat ilişkisi
• Dil-iletişim ilişkisi
• Dil-kültür ilişkisi
• İletişim
• Body language-communication relationship
• Examples of body language
• Dramatization
• Daily usage of body language
• Vücut dili
• Dil türleri
• Dünya dilleri

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) • Remembering running rules and features of Turkish. • Repeating running rules and features of Turkish. • Repeating notation and pronunciation features of Turkish. • Students are expected to adapt notation and pronunciation features of Turkish to their abilities. • Students are expected to identify basic concepts of languages. • Analysis reading ability and restructuring • Analysis listening ability and restructuring • Analysis following ability and restructuring • Analysis understanding ability and restructuring • Analysis verbal lecture ability and restructuring • Analysis written expression ability and restructuring • Remembering historical development of Turkish language • Discussing current problems of Turkish Language and estimating future problems. • Using perfect and effective Turkish. • Critical and creative reading and thinking through Turkish written texts. • Realizing and questioning without prejudice through Turkish written texts.
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	• Students define the “language”. • Students list characteristics of language. • Students interpret the characteristics of world languages. • Students tell the characteristic of Turkish. • Students discuss the function of language.
2)	• Students interpret the origin of the language. • Students relate the language with thought. • Students relate the language with literature. • Students relate the language with communicitaion types. • Students relate the language with culture.
3)	• Students describe the communication. • Students list the communication units. • Students recognize the communication types. • Students give examples the communication units. • Students discuss the importance of communication in daily life.
4)	• Students recognize the place of body language between the other communication types. • Students use the body language for communication. • Students evaluate the samples of body language. • Students dramatize the determinated samples. • Students label the meanings of body language.
5)	• Students define language types. • Students recognize language types. • Students classify language types. • Students classify world languages. • Students tabulate world languages.
6)	• Students explain the place of Turkish language between the other languages. • Students interpret the place of Turkish language between the other languages. • Students make an inference about the importance of Turkish.
7)	• Students express the history of Turkish language. • Students list the historical period of Turkish language. • Students compare the historical periods of Turkish language. • Students list the alphabets of Turkish language. • Students compare the alphabets of Turkish language.
8)	• Students define the “language”. • Students relate the language with communicitaion types. • Students discuss the importance of communication in daily life. • Students label the meanings of body language. • Students explain the place of Turkish language between the other languages. • Students recognize language types. • Students list the alphabets of Turkish language.
9)	• Students recognize the speaking rules of Turkish Language. • Students apply the speaking rules of Turkish Language. • Students analyze the speaking rules of Turkish Language. • Student correlate meaning with emphasis. • Students apply the emphasis. • Students state importance of sound health protection.
10)	• Students explain the rules of phonetic guide. • Students entitle the sound events of Turkish language. • Students determine the sound events with samples. • Students classify the Turkish consonance. • Students determine the vowel and consonants harmony rules. • Students give examples for Turkish phonetic rules.
11)	• Students recognize subjects on the Turkish text. • Students recognize basic massage on the Turkish texts. • Students express subject and basic massage of Turkish texts. • Students reproduce texts. • Students recite messages of the texts.
12)	• Students recognize the expression types in Turkish texts. • Students classify the expression types. • Students recognize the subjective expressions. • Students recognize the objective expressions. • Students compare subjective and objective expressions.
13)	• Students determine the ways of thought development in Turkish texts. • Students recognize the ways of different thought. • Students compare the ways of thought development in Turkish texts. • Students shows the differences of the ways of thought development in Turkish texts. • Students discuss about the ways of thought development in Turkish texts.
14)	• Students determine the ways of thought development in Turkish texts. • Students recognize the ways of different thought. • Students compare the ways of thought development in Turkish texts. • Students shows the differences of the ways of thought development in Turkish texts. • Students discuss about the ways of thought development in Turkish texts.
14)	• Students determine the ways of thought development in Turkish texts. • Students recognize the ways of different thought. • Students compare the ways of thought development in Turkish texts. • Students shows the differences of the ways of thought development in Turkish texts. • Students discuss about the ways of thought development in Turkish texts.
15)	• Students recognize the speaking rules of Turkish Language. • Students apply the speaking rules of Turkish Language. • Students determine the sound events with samples. • Students determine the vowel and consonants harmony rules. • Students tell subjects on the Turkish text. • Students tell basic massage on the Turkish texts. • Students recognize the subjective expressions. • Students recognize the objective expressions.

Sources

Course Notes / Textbooks:

• Çotuksöken,Y., 2010,Üniversite Öğrencileri İçin Uygulamalı Türk Dili, Papatya Yayıncılık, İstanbul.
ISBN:9789756797655
• Ergin, M., 2011,Üniversiteler için Türk Dili, Bayrak Basım/Yayım/Tanıtım, İstanbul.
ISBN:9789757728055
• Tekalan Toman, H., 2010, Konuşan Türkçe, Kent Kitap Yayıncılık, Ankara
ISBN:9789944915168
• Kolektif, 2012, Türkçe Sözlük, TDK, Ankara.
ISBN:9789751600707
• Kolektif, 2005, Yazım Kılavuzu, TDK, Ankara.
ISBN:9751618177

References:

Course-Program Learning Outcome Relationship

Learning Outcomes	1
Program Outcomes
1) 1. Comprehending theories of interpersonal communication, 2. Know the basic concepts and practices of public relations and advertising,
2) 1. Understanding the basic principles and principles of communication and developing a point of view in this direction, 2. Be able to understand and interpret theoretical approaches in the field of communication, 3. Mass communicaiton theories and their comprehension and discussion to relation between the activities of professional communicators, 4. Use of information related to the fields of communication science, business management, marketing, sociology, organizational behavior, economics, political science, law, scientific research and cultural studies into public relations and advertising discipline, 5. Knowing all elements of marketing communication; strategy development, research, planning and application in issues advertisement, public relations, sales, direct marketing and e-communication, 6. Data compilation, application, analysis and interpretation of results, 7. Apply to the field and solve problems of basic behavioral sciences, 8. Ability to plan, define, model and solve related to public relations campaigns, 9. Understanding the interaction between public relations and management which is a business function, 10. Necessary research for a successful public relations application, definition of objectives, identifying target groups and corresponding messages to these, choosing the right councils and evaluating the results, 11. Related to advertising campaigns planning, definition, modelling and ability to solve, 12. Acquire and use managerial skills in the advertising sector, 13. Media research, planning and purchasing knowledge and skills, 14. Design and implement to the advertisement materials for various advertisement channels
3) 1. Make active presentations using appropriate announcement texts and visual aids for speeches and meetings; be able to express oneself and present a project, 2. Working as a team member and taking responsibility, 3. Resolve possible crises in institutions by assessing political, economic and technological all developments that will affect the field of public relations and to produce parallel strategies to the new situation, 4. Recognizing, understanding and designing elements of successful corporate communication, 5. Supply the stated or felt requirements, public relations services development in accordance with accepted professional standards, 6. Apply creative thinking methods and techniques,
4) 1. Comprehending media literacy skills in the news taking process, 2. Comprehension of conceptual connections between public relations, advertising and politics, 3. Having knowledge and interpretation about the periodical processes of advertising, 4. Identify market research required for advertisement implementations and be able to evaluate in terms of advertising,
5) 1. Ability to follow the development of education, science and technology and to recognize and describe the interaction of these elements with communication processes, 2. Applying to public relations, advertising and communication fields following new methods and technologies, 3. To use information communication technologies strategically within advertising and marketing, 4. To be able to comprehend and use contemporary techniques and software in the field of visual design, 5. To be able to follow national and international the contemporary problems, threads in the field of advertising, 6. To create a true dialectic mental, psychological and moral conditions with the Public Relations practices and acknowledging that the parties have the right to disclose their own situation and views, 7. Take care of the truth in Public Relations practices, to disseminate of information that is not based on sustainable and preconceived facts, 8. In Public Relations messages prepared for the promotion of products with regard to young people and children, they will damage their trust feelings, taking care to avoid no content that will affect psychological and physical weaknesses, 9. When practicing their profession, take care to ensure fair representation of the views of all interested parties, 10. Respecting the principle of confidentiality of confidential information that can be obtained by professions, 11. Pay attention to the fact that communication by their profession is based on open, correct, bi-directional and fully informed. 12. Where it is necessary to compete in a personal or institutional level, disuses the personal / institutional links that would unfairly affect competition; secondary undertaken tasks etc. as it will serve this purpose, 13. To prevent discrimination and promote the development of positive discrimination in intra-agency communication, 14. Supporting precautionary approaches to environmental problems in the business world, 15. To support all kinds of activities and formation that will increase environmental responsibility, 16. To support the development and diffusion of environmental friendly technologies,
6) 1. Understand social organizations and institutions, family, religious institutions and their relationship with communication, 2. Carry out public relations and advertising practices based on a common and broad knowledge base, academic studies, researchs, ethical principles and performance auditing, 3. To know and understand the quality concept in public relations and advertisement, 4. In Turkey and in the world of brand management strategy evaluation, implement brand strategies and analyze various campaigns, 5. Targeting to receive a quality certificate, performance audit and to apply continuously systems to improve the quality, 6. Applying the Public Relations profession not only to the institution but also to oversee the benefit of collecting, 7. Identify messages that are appropriate for the target audience in the advertisement and choosing the right councils and evaluating the results, 8. To be able to interpret legal regulations intented for communication and advertisement field, 9. To recognize the basic principles of concord, manage the processes of concord or to work get a job in these processes, 10. Recognition of ethical principles in the International Advertising Practice Guidelines; in this respect, advertising applications integrity, honesty, social responsibility, protection of children and young people, respect for personal rights, sensitivity to health and environment, to be able to evaluate in terms of subjects such as the protection of the consumer, 11. To design, plan, implement and evaluate communication activities with the belief that all individuals should benefit from the rights arising from the Universal Declaration of Human Rights, 12. Protecting and respecting human dignity in communication activities, ensuring that everyone has their own judgment, 13. Under all conditions, in public relations practies, to behove in shape of protecting mutuall interests are served both by this assocation and by this assocation of public societies, 14. Performing public relations and advertising profession so as not to damage the public interest, 15. Observing that the communication they establish by aiming to create mutual understanding during their professional activities is not harmful attribution to the cultural values and beliefs of society in terms of both legal and ethical, 16. Acting in harmony with articles the Idea and Artworks Law during the works, 17. Do not accept tasks that are contrary to the principles of professional ethics, 18. Work to protect and upgrade the reputation and prestige of the profession, 19. Do not be in comments and behaviors that would damage the reputation of your colleagues, 20. Respect for the Press Professional Principles with the freedom of the media to receive information and to inform the public, 21. The blogs, forums, video and photo sharing sites and similiar social media tools are enriching in the sense of changing and reflecting public opinion therefore in those channels professional activities the identity of the representatives in these meetings in terms of transparency principle, 22. Do not mislead public opinion or its representatives, 23. Do not use blackmail, bribe and repression, 24. As a public relations expert, do not sign a contract with a client or employer that guarantees quantitative results, 25. Not to be included in the initiatives and commitments in feature that are contradictory to social rules, dishonest, damage human dignity and character, 26. To promote and respect human rights declared in the business world, 27. Not being complicit of human rights violations in the business world, 28. To oppose all kinds of child labor, 29. Fighting corruption in the business world, 30. To struggle with corruption in the business world, 31. To carry out professional practices in order to not violate the ethical principles in purview public relations and advertising.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	1. Comprehending theories of interpersonal communication, 2. Know the basic concepts and practices of public relations and advertising,
2)	1. Understanding the basic principles and principles of communication and developing a point of view in this direction, 2. Be able to understand and interpret theoretical approaches in the field of communication, 3. Mass communicaiton theories and their comprehension and discussion to relation between the activities of professional communicators, 4. Use of information related to the fields of communication science, business management, marketing, sociology, organizational behavior, economics, political science, law, scientific research and cultural studies into public relations and advertising discipline, 5. Knowing all elements of marketing communication; strategy development, research, planning and application in issues advertisement, public relations, sales, direct marketing and e-communication, 6. Data compilation, application, analysis and interpretation of results, 7. Apply to the field and solve problems of basic behavioral sciences, 8. Ability to plan, define, model and solve related to public relations campaigns, 9. Understanding the interaction between public relations and management which is a business function, 10. Necessary research for a successful public relations application, definition of objectives, identifying target groups and corresponding messages to these, choosing the right councils and evaluating the results, 11. Related to advertising campaigns planning, definition, modelling and ability to solve, 12. Acquire and use managerial skills in the advertising sector, 13. Media research, planning and purchasing knowledge and skills, 14. Design and implement to the advertisement materials for various advertisement channels
3)	1. Make active presentations using appropriate announcement texts and visual aids for speeches and meetings; be able to express oneself and present a project, 2. Working as a team member and taking responsibility, 3. Resolve possible crises in institutions by assessing political, economic and technological all developments that will affect the field of public relations and to produce parallel strategies to the new situation, 4. Recognizing, understanding and designing elements of successful corporate communication, 5. Supply the stated or felt requirements, public relations services development in accordance with accepted professional standards, 6. Apply creative thinking methods and techniques,
4)	1. Comprehending media literacy skills in the news taking process, 2. Comprehension of conceptual connections between public relations, advertising and politics, 3. Having knowledge and interpretation about the periodical processes of advertising, 4. Identify market research required for advertisement implementations and be able to evaluate in terms of advertising,
5)	1. Ability to follow the development of education, science and technology and to recognize and describe the interaction of these elements with communication processes, 2. Applying to public relations, advertising and communication fields following new methods and technologies, 3. To use information communication technologies strategically within advertising and marketing, 4. To be able to comprehend and use contemporary techniques and software in the field of visual design, 5. To be able to follow national and international the contemporary problems, threads in the field of advertising, 6. To create a true dialectic mental, psychological and moral conditions with the Public Relations practices and acknowledging that the parties have the right to disclose their own situation and views, 7. Take care of the truth in Public Relations practices, to disseminate of information that is not based on sustainable and preconceived facts, 8. In Public Relations messages prepared for the promotion of products with regard to young people and children, they will damage their trust feelings, taking care to avoid no content that will affect psychological and physical weaknesses, 9. When practicing their profession, take care to ensure fair representation of the views of all interested parties, 10. Respecting the principle of confidentiality of confidential information that can be obtained by professions, 11. Pay attention to the fact that communication by their profession is based on open, correct, bi-directional and fully informed. 12. Where it is necessary to compete in a personal or institutional level, disuses the personal / institutional links that would unfairly affect competition; secondary undertaken tasks etc. as it will serve this purpose, 13. To prevent discrimination and promote the development of positive discrimination in intra-agency communication, 14. Supporting precautionary approaches to environmental problems in the business world, 15. To support all kinds of activities and formation that will increase environmental responsibility, 16. To support the development and diffusion of environmental friendly technologies,
6)	1. Understand social organizations and institutions, family, religious institutions and their relationship with communication, 2. Carry out public relations and advertising practices based on a common and broad knowledge base, academic studies, researchs, ethical principles and performance auditing, 3. To know and understand the quality concept in public relations and advertisement, 4. In Turkey and in the world of brand management strategy evaluation, implement brand strategies and analyze various campaigns, 5. Targeting to receive a quality certificate, performance audit and to apply continuously systems to improve the quality, 6. Applying the Public Relations profession not only to the institution but also to oversee the benefit of collecting, 7. Identify messages that are appropriate for the target audience in the advertisement and choosing the right councils and evaluating the results, 8. To be able to interpret legal regulations intented for communication and advertisement field, 9. To recognize the basic principles of concord, manage the processes of concord or to work get a job in these processes, 10. Recognition of ethical principles in the International Advertising Practice Guidelines; in this respect, advertising applications integrity, honesty, social responsibility, protection of children and young people, respect for personal rights, sensitivity to health and environment, to be able to evaluate in terms of subjects such as the protection of the consumer, 11. To design, plan, implement and evaluate communication activities with the belief that all individuals should benefit from the rights arising from the Universal Declaration of Human Rights, 12. Protecting and respecting human dignity in communication activities, ensuring that everyone has their own judgment, 13. Under all conditions, in public relations practies, to behove in shape of protecting mutuall interests are served both by this assocation and by this assocation of public societies, 14. Performing public relations and advertising profession so as not to damage the public interest, 15. Observing that the communication they establish by aiming to create mutual understanding during their professional activities is not harmful attribution to the cultural values and beliefs of society in terms of both legal and ethical, 16. Acting in harmony with articles the Idea and Artworks Law during the works, 17. Do not accept tasks that are contrary to the principles of professional ethics, 18. Work to protect and upgrade the reputation and prestige of the profession, 19. Do not be in comments and behaviors that would damage the reputation of your colleagues, 20. Respect for the Press Professional Principles with the freedom of the media to receive information and to inform the public, 21. The blogs, forums, video and photo sharing sites and similiar social media tools are enriching in the sense of changing and reflecting public opinion therefore in those channels professional activities the identity of the representatives in these meetings in terms of transparency principle, 22. Do not mislead public opinion or its representatives, 23. Do not use blackmail, bribe and repression, 24. As a public relations expert, do not sign a contract with a client or employer that guarantees quantitative results, 25. Not to be included in the initiatives and commitments in feature that are contradictory to social rules, dishonest, damage human dignity and character, 26. To promote and respect human rights declared in the business world, 27. Not being complicit of human rights violations in the business world, 28. To oppose all kinds of child labor, 29. Fighting corruption in the business world, 30. To struggle with corruption in the business world, 31. To carry out professional practices in order to not violate the ethical principles in purview public relations and advertising.

Learning Activity and Teaching Methods

Expression
Lesson
Homework
Q&A / Discussion

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Oral Examination
Homework

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	1	28	28
Study Hours Out of Class	1	15	15
Final	1	2	2
Total Workload			45