Arts and Culture Management
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

HRE416

Course Name:

Public Relations Practices in Turkey

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	7

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Common Pool

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Assoc. Prof. NEZAHAT HANZADE URALMAN

Course Lecturer(s):

Assoc. Prof. NEZAHAT HANZADE URALMAN

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of the course is to understand and analysis public relation practises in different periods of Turkey and to discuss posibilities for the future.
Course Content:	Social, political, cultural and economic factors that effects public relations practices, communication in Ottoman Empire, public relations in early republic era of Turkey, pr practices in different periods of Turkey.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Students will be able to understand pr practices in Turkey in theoretical framework.
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Development of Pr in history	none
2)	The development of Pr: Social, political, economic and cultural factors in PR development.	none
3)	• Internalizing the concept of civil society • Understanding the development of the concept of civil society in the historical process • Evaluation of the perception of civil society in the world • Evaluation of the perception of civil society in Turkey • Evaluation of the relationship between civil society and organization	Sivil Toplum Örgütlerinde Halkla İlişkiler Ayhan Biber 2003, Nobel yayın dağıtım 9789755918846
4)	Evaluation of criteria for non-profit organizations • Defining competition for non-profit organizations. • Political problems of non-profit organizations in strategy development • Management weakness problem in non-profit organizations • Explaining service quality dimensions in non-profit organizations. • Explain the measurement of service quality in non-profit organizations.	no data
5)	Explaining the need for marketing in non-governmental organizations. • Characteristics of non-governmental organizations marketing • Determining marketing targets in non-governmental organizations • Market analysis and evaluation of environmental conditions in non-governmental organizations • Evaluation of product and service mix in non-governmental organizations • Describing the process of implementing the marketing strategy of non-governmental organizations • Explaining the process of evaluation of marketing studies in non-governmental organizations.	no data
6)	MİDTERM	Sivil Toplum Örgütlerinde Halkla İlişkiler Ayhan Biber 2003, Nobel yayın dağıtım 9789755918846
7)	• Explain the changing meanings of the concept of civil society in the historical development process. • Tell us in which financial and administrative diversity we see non-profit organizations. • Explain the importance of volunteering for non-profit organizations. • Explain what kind of goals and characteristics of non-governmental organizations have. • Explain how an organization's non-credit card implies financial functioning.	NO DATA
8)	Explaining the concept of volunteering • Explanation of volunteering psychology • Explaining the subject of volunteer management • Planning, implementation and evaluation of communication with volunteers • To explain the importance of volunteers for the communication of non-governmental organizations with the public.	NO DATA
9)	Explaining participatory and non-participatory communication in non-governmental organizations • Internal communication channels in non-governmental organizations • Explaining personal communication activities in non-governmental organizations • Explaining the contribution of establishing semester work plans in non-governmental organizations to communication. • Explain the use of new communication technologies in the internal communication of non-governmental organizations.	NO DATA
10)	• Explaining the concept of membership • Explanation of communication methods with members in non-governmental organizations • Explanation of membership planning • Planning, implementation and evaluation of communication with members • Explain the importance of the members for the communication of non-governmental organizations with the public.	NO DATA
11)	Explaining the ways of fundraising for non-governmental organizations • Planning the communication of non-governmental organizations with sponsors and supporters • Explaining the expectations of sponsors and supporters from non-governmental organizations	NO DATA
12)	373/5000 • Defining public relations goals in non-governmental organizations. • To understand the public relations methods applied in non-governmental organizations. • Explain the importance of non-governmental organizations developing a public relations strategy. • Describing the organization and job definitions within the scope of public relations studies in non-governmental organizations.	NO DATA
13)	Explaining the campaign planning process in non-governmental organizations. • Explaining the process of preparing an action plan • Explanation of the idea generation phase • Explaining PEST, SWOT and BOSS analysis	NO DATA
14)	• Monitoring and promotion as part of the campaign action plan • Archiving and promotion as part of the campaign action plan • Explain the use of social media as part of the campaign action plan.	NO DATA
15)	• Examining the works of non-governmental organizations in the world • Evaluation of the work of non-governmental organizations in the world • Investigation of civil society organizations working in Turkey Dunn • Evaluation of non-governmental organizations working in Turkey Dunn	NO DATA
16)	FİNAL EXAM	Sivil Toplum Örgütlerinde Halkla İlişkiler Ayhan Biber 2003, Nobel yayın dağıtım 9789755918846

Sources

Course Notes / Textbooks:	Asna, Alaeddin, Notlar ve Değerlendirmelerle Bir PR’cının Meslek Anıları, İstanbul: Mediacat, 2004. Canpulat, Nesrin, Türkiye’deki Hakla İlişkilerin Gelişimi, Ankara: Seçkin Yayıncılık, 2012. Çekirge Paksoy, Arzu, Türkiye’deki Halkla İlişkiler Uygulamaları, İstanbul, 1999.
References:	none

Course-Program Learning Outcome Relationship

Learning Outcomes	1
Program Outcomes
1) 1- Has knowledge about art culture and aesthetic issues. 2-Has knowledge about art history which is specific to the field of art concerned. 3-Knowledge of art and design materials. 4-Has knowledge about art and design methods and techniques. 5-Has knowledge about legal regulations and procedures in the field of art concerned. 6-Has knowledge about the interdisciplinary interaction with which the related art field is related. 7-Has knowledge about research methods. 8- Has knowledge about methods of artistic criticism. 9-Knowledge of art and science ethics.
2) 1-Provides theory and application integrity. 2. Uses methods and techniques related to the field of art. 3-Evaluates the interaction of the subdisciplines within the field of art. 4-Based on the analysis has the ability to interpret. 5-Develops multi-dimensional perception, thinking, designing, practicing ability. 6-Concrete sensory perception.
3) 1-Works alone, independently and / or within the group, compatible and productive. 2- It takes place actively in project processes. 3-Share the original works about the field with the society and evaluate the results.
4) To be able to evaluate advanced knowledge and skills in the field with a critical approach, - Being able to identify and learn learning needs. - Being able to develop a positive attitude about learning life.
5) To be able to inform related persons and institutions about issues related to the field; to be able to transfer ideas and suggestions for solutions to problems in writing and verbally. - To share ideas and suggestions for solutions to problems with experts and non-experts by supporting quantitative and qualitative data. -To organize projects and activities for the social environment with social responsibility awareness and apply them. - Can use a foreign language at least in the European Language Portfolio B1 General Level to monitor the information in the field and communicate with colleagues. - To be able to use information and communication technologies with the computer software at least at the level of European Computer Use License Advanced level required by the field.
6) - Be able to carry out an advanced study independently of the field. - Being able to take responsibility as individuals and team members to solve complex and unforeseen problems encountered in field related applications. - Planning and managing activities for the development of employees under their responsibility in a project framework.
7) - To comply with social, scientific, cultural and ethical values in the process of collecting, interpreting, implementing and announcing results related to the field. - The universality of social rights, social justice, quality culture and protection of cultural values and having adequate consciousness about environmental protection, occupational health and safety issues.
8) Has knowledge of artistic criticism methods.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	1- Has knowledge about art culture and aesthetic issues. 2-Has knowledge about art history which is specific to the field of art concerned. 3-Knowledge of art and design materials. 4-Has knowledge about art and design methods and techniques. 5-Has knowledge about legal regulations and procedures in the field of art concerned. 6-Has knowledge about the interdisciplinary interaction with which the related art field is related. 7-Has knowledge about research methods. 8- Has knowledge about methods of artistic criticism. 9-Knowledge of art and science ethics.	2
2)	1-Provides theory and application integrity. 2. Uses methods and techniques related to the field of art. 3-Evaluates the interaction of the subdisciplines within the field of art. 4-Based on the analysis has the ability to interpret. 5-Develops multi-dimensional perception, thinking, designing, practicing ability. 6-Concrete sensory perception.	3
3)	1-Works alone, independently and / or within the group, compatible and productive. 2- It takes place actively in project processes. 3-Share the original works about the field with the society and evaluate the results.	2
4)	To be able to evaluate advanced knowledge and skills in the field with a critical approach, - Being able to identify and learn learning needs. - Being able to develop a positive attitude about learning life.	3
5)	To be able to inform related persons and institutions about issues related to the field; to be able to transfer ideas and suggestions for solutions to problems in writing and verbally. - To share ideas and suggestions for solutions to problems with experts and non-experts by supporting quantitative and qualitative data. -To organize projects and activities for the social environment with social responsibility awareness and apply them. - Can use a foreign language at least in the European Language Portfolio B1 General Level to monitor the information in the field and communicate with colleagues. - To be able to use information and communication technologies with the computer software at least at the level of European Computer Use License Advanced level required by the field.	4
6)	- Be able to carry out an advanced study independently of the field. - Being able to take responsibility as individuals and team members to solve complex and unforeseen problems encountered in field related applications. - Planning and managing activities for the development of employees under their responsibility in a project framework.	2
7)	- To comply with social, scientific, cultural and ethical values in the process of collecting, interpreting, implementing and announcing results related to the field. - The universality of social rights, social justice, quality culture and protection of cultural values and having adequate consciousness about environmental protection, occupational health and safety issues.	3
8)	Has knowledge of artistic criticism methods.	3

Learning Activity and Teaching Methods

Expression
Lesson

Assessment & Grading Methods and Criteria

Homework
Bilgisayar Destekli Sunum
Case study presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 10
Presentation	1	% 10
Midterms	1	% 30
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	16	48
Midterms	1	1
Final	1	1
Total Workload		50