| Week |
Subject |
Related Preparation |
| 1) |
Introduction of the course
- Introduction of the media
- Listing of advertisements in the channels
- Classification of advertisements
- Explaining marketing and sales management
- Discussion of theoretical issues |
Review of subject
To do source scans
Reading and evaluating related parts of resources |
| 2) |
- Classification of advertising and explanation of its features
- Explanation of advertisements with examples according to the maker
- Explanation of advertisements with examples according to their purpose
- Explanation of advertisements with examples according to the target audience
- Explanation of advertisements with examples according to the message they carry
- Explanation of advertisements with examples according to time
- Explanation of advertisements with examples according to geographical criteria
- An overview of all the ads. |
Review of subject
To do source scans
Reading and evaluating related parts of resources |
| 3) |
- Explanation of the types of advertisements and their characteristics
- Explanation of the characteristics of printed advertisements (newspaper, magazine, catalog, brochure, flyer, insert)
- Explanation on the importance of print advertising in itself
- Explaining the differences in companies' approaches to print advertisements
- Explanation of the advantages and disadvantages of print ads
- An overview of print ads |
Review of subject
To do source scans
Reading and evaluating related parts of resources |
| 4) |
- To review the types and characteristics of advertisements handled in the media
- Explanation of the characteristics of radio, TV, cinema advertisements
- Evaluation of the features of advertisements in terms of companies
- Explanation of the advantages and disadvantages of advertisements
- Explaining the differences in firms' and consumers' approaches to advertisements
- To make a general evaluation of advertisements. |
Review of subject
To do source scans
Reading and evaluating related parts of resources |
| 5) |
- To review the types and characteristics of advertisements handled in the media
- Explanation of the features of cinema, internet, social media advertisements
- Evaluation of the features of advertisements in terms of companies
- Explanation of the advantages and disadvantages of advertisements
- Explaining the differences in firms' and consumers' approaches to advertisements
- To emphasize the importance of networking
- To make a general evaluation of advertisements. |
Review of subject
To do source scans
Reading and evaluating related parts of resources |
| 6) |
- Explaining the importance and characteristics of customers and consumers
- Customer and consumer expectations and purchasing behavior
- Customer types and characteristics
- Customer segmentation and its importance
- Firms' strategies according to customers' expectations |
Review of subject
Advertising research for the final project
To do source scans
Reading and evaluating related parts of resources
|
| 7) |
- Introduction to Sales Management, explanation of basic concepts
- Market/market relationship and its importance
- Explanation of the characteristics of sales organization according to channels
- The importance of sales dynamics
- Customer Relationship Management |
Review of subject
Advertising research for the final project
To do source scans
Reading and evaluating related parts of resources
|
| 8) |
- Explanation of sales and its types
- Features of Advertising sales in service sales
- Explanation of the stages of advertising sales I (planning - approach)
- Explanation of the criteria for setting objectives in planning
- Approach - techniques for making appointments
- In the approach - explaining the aspects to be considered during the customer visit
|
Review of subject
Advertising research for the final project
To do source scans
Reading and evaluating related parts of resources
|
| 9) |
- Explanation of the stages of advertising sales II (information gathering - need validation)
- Explaining the importance and criteria of information gathering
- Stating the importance of asking questions in information gathering with an example
- Explanation of the issues to be considered in need validation
- Addressing objections that may be encountered |
Review of subject
Advertising research for the final project
To do source scans
Reading and evaluating related parts of resources
|
| 10) |
- Explanation of the stages of advertising sales III (presentation- proposal and pricing)
- The importance of making a presentation will be emphasized
- Preparing a product presentation based on the information collected
- Explanation of proposals suitable for customer needs
- The importance of quoting a price for the service offered will be explained. |
Review of subject
Advertising research for the final project
To do source scans
Reading and evaluating related parts of resources
|
| 11) |
- Stages of ad sales IV (closing the sale - meeting objections)
- The importance of closing sales will be emphasized
- Sales closing techniques and their characteristics will be explained.
- Objection handling techniques and their features will be emphasized
- General evaluation of sales stages will be made. |
Review of subject
Advertising research for the final project
To do source scans
Reading and evaluating related parts of resources
|
| 12) |
- Stages of ad sales IV (closing the sale - meeting objections)
- The importance of closing sales will be emphasized
- Sales closing techniques and their features will be explained.
- The techniques and features of meeting objections will be emphasized
General evaluation of sales stages will be made. |
Review of subject
Advertising research for the final project
To do source scans
Reading and evaluating related parts of resources
|
| 13) |
- Stages of ad sales IV (closing the sale - meeting objections)
- The importance of closing sales will be emphasized
- Sales closing techniques and their characteristics will be explained.
- Objection handling techniques and their features will be emphasized |
None |
| |
Program Outcomes |
Level of Contribution |
| 1) |
He/she has in-depth information required by the legal, social and environmental framework in which all transportation operations, especially aviation, are involved. |
|
| 2) |
He/she has advanced theoretical and practical knowledge, supported by books, equipment and other sources containing up-to-date information on air transportation / logistics. |
|
| 3) |
He/she has sufficient knowledge for the technical aspects of air transportation and logistics. |
|
| 4) |
He/she has sufficient legal knowledge on basic issues related to international trade and business. |
|
| 5) |
He/she uses theoretical and practical knowledge in aviation business management, logistics, transportation and business management solutions together. |
|
| 6) |
He/she uses theoretical and applied knowledge in mathematics, science and transportation together to solve operational problems. |
|
| 7) |
He/she identifies, defines, formulates and solves basic problems related to the field of air transportation / logistics. For this purpose, he/she selects and applies appropriate analytical methods and modeling techniques. |
|
| 8) |
He/she analyzes a system, system component or process and designs it under realistic constraints to meet desired requirements; applies modern design methods accordingly. |
|
| 9) |
He/she selects and uses modern and technical tools required for basic applications in air transportation / logistics. |
|
| 10) |
He/she independently conducts a comprehensive advanced level study in air transportation / logistics. |
|
| 11) |
He/she accesses information by doing research, uses databases and other information resources. |
|
| 12) |
He/she works effectively in multidisciplinary teams and takes responsibility. |
|
| 13) |
He/she plans project development studies in the field and manages related activities. |
|
| 14) |
He/she organizes, plans and directs teamwork in air transportation / logistics related comprehensive projects. |
|
| 15) |
With the awareness of the necessity of life-long learning, he/she follows science and technology developments in aviation management, logistics and transportation and renews himself/herself constantly. He/she also evaluates the knowledge / skills acquired in the field with a critical thinking. |
|
| 16) |
He/she works individually and in multi-disciplinary teams in aviation management, national and international transportation and logistics environments both in theoretical and applied fields. |
|
| 17) |
He/she selects and uses modern and technical tools necessary for air transport / logistics applications. |
|
| 18) |
He/she communicates effectively with relevant people and institutions, being aware of the universal and social effects of applications and solutions in the aviation field. |
|
| 19) |
He/she develops solutions to problems and shares his ideas in writing and verbally, supporting them with quantitative and qualitative data. |
|
| 20) |
He/she has a comprehensive understanding about management of aviation companies, safety and security issues in aviation, air law, airport operations and technical aspects of aviation specific applications. |
|
| 21) |
He/she is aware of the aviation principles and values. He/she has professional and ethical responsibility. |
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ISTANBUL OKAN UNIVERSITY INFORMATION PACKAGE / COURSE CATALOGUE
