Arts and Culture Management
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

SKY324

Course Name:

Media Communication and Writing

Course Semester:

Spring

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	4

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Compulsory

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi ALPER MAZMAN

Course Lecturer(s):

Dr.Öğr.Üyesi ALPER MAZMAN

Course Assistants:

Course Objective and Content

Course Objectives:

This course covers the elements of communication and basic communication process; communication means and dynamics of operation; communication types and characteristics of general characteristics; mass, mass communication and the effects of mass communication; mass society and mass culture; mass communication models, theories of media effects, decisive means of mass communication in the world and in Turkey, effects, media provide information about community relations.

Course Content:

Describe the relationship of mass communication with economic, political and social processes by starting from the communication theories
• Analyzing the communication types and characteristics of the general characteristics and the effects of mass media on society
• Analyze the development of the media in line with historical and sociological developments
• Analyzing the structure of contemporary Turkish media
• To have good equipments for writing texts

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) theoretical
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	32/5000 • Introducing the course to the students	• Introducing the course to the students
2)	• Definition of the concept of communication • Analysis of communication types • Evaluation of communication concept	readings
3)	• Identification of mass communication • Analysis of mass communication types • Evaluation of mass media	readings
4)	• General description of communication theories • Analyzing the models that form the ground for communication researches with examples • Evaluation of media theories	readings
5)	• Identification of social media and media exchange issues with examples • Evaluation of social media	readings
6)	identification by comparison of the structure of the media in Turkey and in the world • Evaluation of the structure of the media in Turkey and the world	readings
7)	• Introducing and analyzing Marxist media theories, communication research, and explanations of Chicago school subjects • Marxist media theories and evaluation of Chicago Schools	readings
8)	midterm exam	midterm exam
9)	• Introduction of Frankfurt School and other critical Theories • Analysis of communication theories in Frankfurt School • Evaluation of Frankfurt School	readings
10)	• Introducing media and the problem of representing the "other" • Evaluation of media and "other" problem	readings
11)	• S. Hall: Encoding / Decoding: Introduction and analysis of source, message, code, goal, mythonomy, metaphor, myth. • Assessment of S. Hall's theories	readings
12)	• Politics of Media: Introduction of N. Chomsky • Analysis of theories • Assessment of N. Chomsky	readings
13)	• Analyzing samples in text writing subjects • Evaluation of text writing topics	readings
14)	• Analyzing samples in text writing subjects • Evaluation of text writing topics	readings
15)	general	general
16)	final exam	final exam

Sources

Course Notes / Textbooks:	Media Studies: Reader, 2th edition ©2003 \| Arnold \| Published: December 22, 1997 ISBN-10: 0340645361
References:	Media Studies: Reader, 2th edition ©2003 \| Arnold \| Published: December 22, 1997 ISBN-10: 0340645361

Course-Program Learning Outcome Relationship

Learning Outcomes	1
Program Outcomes
1) 1- Has knowledge about art culture and aesthetic issues. 2-Has knowledge about art history which is specific to the field of art concerned. 3-Knowledge of art and design materials. 4-Has knowledge about art and design methods and techniques. 5-Has knowledge about legal regulations and procedures in the field of art concerned. 6-Has knowledge about the interdisciplinary interaction with which the related art field is related. 7-Has knowledge about research methods. 8- Has knowledge about methods of artistic criticism. 9-Knowledge of art and science ethics.
2) 1-Provides theory and application integrity. 2. Uses methods and techniques related to the field of art. 3-Evaluates the interaction of the subdisciplines within the field of art. 4-Based on the analysis has the ability to interpret. 5-Develops multi-dimensional perception, thinking, designing, practicing ability. 6-Concrete sensory perception.
3) 1-Works alone, independently and / or within the group, compatible and productive. 2- It takes place actively in project processes. 3-Share the original works about the field with the society and evaluate the results.
4) To be able to evaluate advanced knowledge and skills in the field with a critical approach, - Being able to identify and learn learning needs. - Being able to develop a positive attitude about learning life.
5) To be able to inform related persons and institutions about issues related to the field; to be able to transfer ideas and suggestions for solutions to problems in writing and verbally. - To share ideas and suggestions for solutions to problems with experts and non-experts by supporting quantitative and qualitative data. -To organize projects and activities for the social environment with social responsibility awareness and apply them. - Can use a foreign language at least in the European Language Portfolio B1 General Level to monitor the information in the field and communicate with colleagues. - To be able to use information and communication technologies with the computer software at least at the level of European Computer Use License Advanced level required by the field.
6) - Be able to carry out an advanced study independently of the field. - Being able to take responsibility as individuals and team members to solve complex and unforeseen problems encountered in field related applications. - Planning and managing activities for the development of employees under their responsibility in a project framework.
7) - To comply with social, scientific, cultural and ethical values in the process of collecting, interpreting, implementing and announcing results related to the field. - The universality of social rights, social justice, quality culture and protection of cultural values and having adequate consciousness about environmental protection, occupational health and safety issues.
8) Has knowledge of artistic criticism methods.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	1- Has knowledge about art culture and aesthetic issues. 2-Has knowledge about art history which is specific to the field of art concerned. 3-Knowledge of art and design materials. 4-Has knowledge about art and design methods and techniques. 5-Has knowledge about legal regulations and procedures in the field of art concerned. 6-Has knowledge about the interdisciplinary interaction with which the related art field is related. 7-Has knowledge about research methods. 8- Has knowledge about methods of artistic criticism. 9-Knowledge of art and science ethics.	5
2)	1-Provides theory and application integrity. 2. Uses methods and techniques related to the field of art. 3-Evaluates the interaction of the subdisciplines within the field of art. 4-Based on the analysis has the ability to interpret. 5-Develops multi-dimensional perception, thinking, designing, practicing ability. 6-Concrete sensory perception.	5
3)	1-Works alone, independently and / or within the group, compatible and productive. 2- It takes place actively in project processes. 3-Share the original works about the field with the society and evaluate the results.	5
4)	To be able to evaluate advanced knowledge and skills in the field with a critical approach, - Being able to identify and learn learning needs. - Being able to develop a positive attitude about learning life.	5
5)	To be able to inform related persons and institutions about issues related to the field; to be able to transfer ideas and suggestions for solutions to problems in writing and verbally. - To share ideas and suggestions for solutions to problems with experts and non-experts by supporting quantitative and qualitative data. -To organize projects and activities for the social environment with social responsibility awareness and apply them. - Can use a foreign language at least in the European Language Portfolio B1 General Level to monitor the information in the field and communicate with colleagues. - To be able to use information and communication technologies with the computer software at least at the level of European Computer Use License Advanced level required by the field.	5
6)	- Be able to carry out an advanced study independently of the field. - Being able to take responsibility as individuals and team members to solve complex and unforeseen problems encountered in field related applications. - Planning and managing activities for the development of employees under their responsibility in a project framework.	5
7)	- To comply with social, scientific, cultural and ethical values in the process of collecting, interpreting, implementing and announcing results related to the field. - The universality of social rights, social justice, quality culture and protection of cultural values and having adequate consciousness about environmental protection, occupational health and safety issues.	5
8)	Has knowledge of artistic criticism methods.	3

Learning Activity and Teaching Methods

Field Study
Peer Review
Expression
Brainstorming/ Six tihnking hats
Individual study and homework

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Oral Examination
Homework
Application
Observation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	16	48
Application	3	9
Study Hours Out of Class	4	26
Presentations / Seminar	5	10
Midterms	1	3
Final	1	3
Total Workload		99