Arts and Culture Management
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

YMD214

Course Name:

Program Production

Course Semester:

Spring

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	4

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Common Pool

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Öğr.Gör. DİNÇER KARACA

Course Lecturer(s):

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of the course; to help students understand the role of program producers in social and cultural life, and to help program producers understand the role of social interaction and economic growth.
Course Content:	Definition of advertising, its history, place and importance in marketing activities, advertising purposes and functions, its types, advertising appeals and themes, creation of advertisement message, writing script and mini-production selection, the future of advertising, the impact of new technologies on advertising.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Understanding the place of program production in the social and cultural life, understanding the role of program production in social interaction and economic growth.
2 - Skills
Cognitive - Practical
1) Analysis of conceptual and factual information about television program production, assessment of messages given on masses. To be able to interpret the data with TV Program Producing by using the knowledge and skills acquired in the field of advertising.
3 - Competences
Communication and Social Competence
1) Ability to communicate with leading persons and entities related to TV Program Producing, to be able to transmit the questions and questions constructively. To combine the acquired knowledge and experience with social responsibility awareness and to offer constructive projects for the social environment they live in.
Learning Competence
1) Critical approach to the information obtained in the field of TV Program Productions, finding and implementing change suggestions, determining the learning needs for it and reaching its goal by planning. In this sense, understanding the importance of lifelong learning and developing a tendency to apply this approach.
Field Specific Competence
1) Collection and interpretation of data related to TV Program Producing. Acting in accordance with ethical and scientific values related to the field
Competence to Work Independently and Take Responsibility
1) To be able to carry out an advanced study on the subject independently, to produce and plan for TV management.

Lesson Plan

Week	Subject	Related Preparation
1)	What is the tv program and how is it done? What is the TV program in logistics, content, social and educational sense? How are environmental programs, competitions, sports programs organized?
2)	How is the program planned? How do you plan the program in administrative and editorial terms?
3)	How to use images and visuals? What kind of problems does it create to be misunderstood and influenced by human perception?
4)	Programming and secret conviction techniques
5)	How to edit and montage? What are the basic features of montage and editing?
6)	How to prepare TV announcements and introductions? What methods should be used to get more attention and interest in your prepared content? How should the introduction texts be prepared?
7)	Elements of the program: What are audience, audience expectations? What programs do or do not work?
8)	TV: the killing entertainment. How do TVs change our lives?
9)	News, Virtual reality: What is simulation? What was the line between the real and the virtual?
10)	Social Media and changing news: citizen reporters, smart devices and the influence of changing news on social media and its derivatives.
11)	Internet media and the future of media: How do TV viewing habits of viewers affect the reality of rayting?
12)	New Media and new interactions: How does social media have a social and individual dimension?
13)	Program Types
14)	The most important programs of Turkish television history: Analysis of programs such as Siyaset Meydanı, Gündem Özel, Sıcağı Sıcağına.

Sources

Course Notes / Textbooks:	Ders notları düzenli olarak dersin power point olarak paylaşılacaktır.
References:	temelaksoy.com, medyaradar.com, bianet.com, medyatava.com, T24.com.tr, diken.com.tr,

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3	4	5	6
Program Outcomes
1) 1- Has knowledge about art culture and aesthetic issues. 2-Has knowledge about art history which is specific to the field of art concerned. 3-Knowledge of art and design materials. 4-Has knowledge about art and design methods and techniques. 5-Has knowledge about legal regulations and procedures in the field of art concerned. 6-Has knowledge about the interdisciplinary interaction with which the related art field is related. 7-Has knowledge about research methods. 8- Has knowledge about methods of artistic criticism. 9-Knowledge of art and science ethics.
2) 1-Provides theory and application integrity. 2. Uses methods and techniques related to the field of art. 3-Evaluates the interaction of the subdisciplines within the field of art. 4-Based on the analysis has the ability to interpret. 5-Develops multi-dimensional perception, thinking, designing, practicing ability. 6-Concrete sensory perception.
3) 1-Works alone, independently and / or within the group, compatible and productive. 2- It takes place actively in project processes. 3-Share the original works about the field with the society and evaluate the results.
4) To be able to evaluate advanced knowledge and skills in the field with a critical approach, - Being able to identify and learn learning needs. - Being able to develop a positive attitude about learning life.
5) To be able to inform related persons and institutions about issues related to the field; to be able to transfer ideas and suggestions for solutions to problems in writing and verbally. - To share ideas and suggestions for solutions to problems with experts and non-experts by supporting quantitative and qualitative data. -To organize projects and activities for the social environment with social responsibility awareness and apply them. - Can use a foreign language at least in the European Language Portfolio B1 General Level to monitor the information in the field and communicate with colleagues. - To be able to use information and communication technologies with the computer software at least at the level of European Computer Use License Advanced level required by the field.
6) - Be able to carry out an advanced study independently of the field. - Being able to take responsibility as individuals and team members to solve complex and unforeseen problems encountered in field related applications. - Planning and managing activities for the development of employees under their responsibility in a project framework.
7) - To comply with social, scientific, cultural and ethical values in the process of collecting, interpreting, implementing and announcing results related to the field. - The universality of social rights, social justice, quality culture and protection of cultural values and having adequate consciousness about environmental protection, occupational health and safety issues.
8) Has knowledge of artistic criticism methods.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	1- Has knowledge about art culture and aesthetic issues. 2-Has knowledge about art history which is specific to the field of art concerned. 3-Knowledge of art and design materials. 4-Has knowledge about art and design methods and techniques. 5-Has knowledge about legal regulations and procedures in the field of art concerned. 6-Has knowledge about the interdisciplinary interaction with which the related art field is related. 7-Has knowledge about research methods. 8- Has knowledge about methods of artistic criticism. 9-Knowledge of art and science ethics.	2
2)	1-Provides theory and application integrity. 2. Uses methods and techniques related to the field of art. 3-Evaluates the interaction of the subdisciplines within the field of art. 4-Based on the analysis has the ability to interpret. 5-Develops multi-dimensional perception, thinking, designing, practicing ability. 6-Concrete sensory perception.	3
3)	1-Works alone, independently and / or within the group, compatible and productive. 2- It takes place actively in project processes. 3-Share the original works about the field with the society and evaluate the results.	4
4)	To be able to evaluate advanced knowledge and skills in the field with a critical approach, - Being able to identify and learn learning needs. - Being able to develop a positive attitude about learning life.	4
5)	To be able to inform related persons and institutions about issues related to the field; to be able to transfer ideas and suggestions for solutions to problems in writing and verbally. - To share ideas and suggestions for solutions to problems with experts and non-experts by supporting quantitative and qualitative data. -To organize projects and activities for the social environment with social responsibility awareness and apply them. - Can use a foreign language at least in the European Language Portfolio B1 General Level to monitor the information in the field and communicate with colleagues. - To be able to use information and communication technologies with the computer software at least at the level of European Computer Use License Advanced level required by the field.	3
6)	- Be able to carry out an advanced study independently of the field. - Being able to take responsibility as individuals and team members to solve complex and unforeseen problems encountered in field related applications. - Planning and managing activities for the development of employees under their responsibility in a project framework.	3
7)	- To comply with social, scientific, cultural and ethical values in the process of collecting, interpreting, implementing and announcing results related to the field. - The universality of social rights, social justice, quality culture and protection of cultural values and having adequate consciousness about environmental protection, occupational health and safety issues.	4
8)	Has knowledge of artistic criticism methods.	3

Learning Activity and Teaching Methods

Field Study
Expression
Lesson
Group study and homework
Homework
Project preparation
Technical Tour

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Application
Observation
Group project
Presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Project	1	% 50
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	14	42
Project	16	64
Final	1	3
Total Workload		109