YMD216 Digital Media in Tv PublishingIstanbul Okan UniversityDegree Programs Arts and Culture ManagementGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
Arts and Culture Management
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

General course introduction information

Course Code: YMD216
Course Name: Digital Media in Tv Publishing
Course Semester: Spring
Course Credits:
Theoretical Practical Credit ECTS
3 0 3 6
Language of instruction: TR
Course Requisites:
Does the Course Require Work Experience?: No
Type of course: Common Pool
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator : Öğr.Gör. DİNÇER KARACA
Course Lecturer(s):
Course Assistants:

Course Objective and Content

Course Objectives: In the light of developing social, economic and technological developments, the function, responsibilities and ethical aspects of digital media are gaining more and more importance.
What kind of a mission should the media develop in the new period and what should be considered?
Course Content: The events on digital platforms, examination of cases, expansions and analysis within the theoretical framework.

Learning Outcomes

The students who have succeeded in this course;
Learning Outcomes
1 - Knowledge
Theoretical - Conceptual
1) Following and controlling all kinds of developments regarding digital media and broadcasting, Learning to feed online and offline from other disciplines that feed the media field, Introduction to theoretical and practical information about equipment that will provide functional benefits.
2 - Skills
Cognitive - Practical
1) To be able to use the acquired theoretical and factual information in personal production, to analyze existing campaigns and practices, to be able to approach critically. To be able to interpret and evaluate traditional broadcasting in the light of the developments in new media and identify problems related to broadcasting by using the knowledge and skills gained.
3 - Competences
Communication and Social Competence
1) To be able to combine their knowledge of current issues and situations related to digital media and television in the same level as they learned in the theoretical framework, to gain the ability to identify and complement missing quantitative and qualitative data in order to solve problems or come to a conclusion. To be able to propose and implement constructive projects for the social environment in which he or she lives by combining his advertising knowledge and experience with the awareness of social responsibility.
Learning Competence
1) Critical approach to the information acquired in the field of media, making suggestions for change and implementation, determining learning needs for this and reaching its target by planning. In this sense, understanding the importance of lifelong learning and developing a tendency to apply this approach.
Field Specific Competence
1) Act and make decisions in accordance with ethical and scientific values related to both traditional and online publishing.
Competence to Work Independently and Take Responsibility
1) To be able to carry out an advanced study on TV and digital media independently and to produce for a portfolio. To take responsibility individually and as a team member to solve communicative crises in the digital world.

Lesson Plan

Week Subject Related Preparation
1) Meeting And Contemporary Trends: New Facts Of The New World. .
2) Classic Media Definitions: How Does a Journalist Think? Media Definitions and Types / What is News? What is / 5 N 1 K? / The Selection Of Images To Be Used In The News / What Is Important For The Media? Media Habits / Live Broadcasts, Telephone Broadcasting / And Interviews / Press Trips / .
3) Changing New Media Approaches / The Age of Social Media / Social Media and Management / Functions / Why Social Media is an Important Source? How Does Your Visibility Increase On Social Media And Internet? / What is the Advantage of Being on Social Media for the Company? What is the Function of Blog Posts? How Shares Can Engage People? .
4) Social Media Digital Caves: Facebook Lying Newsfake, Cambridge Analytica Scandal / Social Media U.S. Elections, Brexit, Trump And Others .
5) Media Theories: The Concept of "Global Village" Mcluhan / Jean Baudrillard's Media Analysis / Chomsy and Media Fact .
6) Perception Management / How Do Our Perceptions Occur? Who Directs People, Why And How? / Is The World Getting Worse Due To Social Media? .
7) Midterm. .
8) Social Effects / Unpredictable Human Behaviors and Transformation / Milgram Experiment / What Are Social and Effects? .
9) Media-Capital Relations / Interests, Media Management in Capital and Advertising Clamp. .
10) Media Ethics: Responsibilities of Media / Country and Community Interest and Responsibilities in the Language and Style of Media in the Gripper. .
11) Media And Crisis Management / How Did They Manage The Crisis Through Media? Crisis Communication Management / Media Relations in Crisis Period / Successful and Unsuccessful Examples of Crisis Management / When CEOs and Managers Make Mistakes? .
12) Reputation / Perception Management and Corporate Reputation Management: unmanaged Reputation Crisis Destroys / Brands And Their Black History / Turkey and the world from a reputable supplier Samples / Why You Need a Media Company? .
13) Communication Errors / Accidents: The Preference of the Manager's Body Language / Dressing Color Selection / The Right Way to Inform the Journalist / The Sensitive Aspects of the Media-Company Relationships / The Issues That Should Not Be Shared with the Media / The Results of the Closed Communication Paths. .
14) Final Exam. .

Sources

Course Notes / Textbooks: Teyit.org, Dunyahalleri, Bbcturkce, Dwturk, euronews, bianet.org,
References: none

Course-Program Learning Outcome Relationship

Learning Outcomes

1

2

3

4

5

6

Program Outcomes
1)  1- Has knowledge about art culture and aesthetic issues. 2-Has knowledge about art history which is specific to the field of art concerned. 3-Knowledge of art and design materials. 4-Has knowledge about art and design methods and techniques. 5-Has knowledge about legal regulations and procedures in the field of art concerned. 6-Has knowledge about the interdisciplinary interaction with which the related art field is related. 7-Has knowledge about research methods. 8- Has knowledge about methods of artistic criticism. 9-Knowledge of art and science ethics.
2) 1-Provides theory and application integrity. 2. Uses methods and techniques related to the field of art. 3-Evaluates the interaction of the subdisciplines within the field of art. 4-Based on the analysis has the ability to interpret. 5-Develops multi-dimensional perception, thinking, designing, practicing ability. 6-Concrete sensory perception.
3) 1-Works alone, independently and / or within the group, compatible and productive. 2- It takes place actively in project processes. 3-Share the original works about the field with the society and evaluate the results.
4) To be able to evaluate advanced knowledge and skills in the field with a critical approach, - Being able to identify and learn learning needs. - Being able to develop a positive attitude about learning life.
5) To be able to inform related persons and institutions about issues related to the field; to be able to transfer ideas and suggestions for solutions to problems in writing and verbally. - To share ideas and suggestions for solutions to problems with experts and non-experts by supporting quantitative and qualitative data. -To organize projects and activities for the social environment with social responsibility awareness and apply them. - Can use a foreign language at least in the European Language Portfolio B1 General Level to monitor the information in the field and communicate with colleagues. - To be able to use information and communication technologies with the computer software at least at the level of European Computer Use License Advanced level required by the field.
6) - Be able to carry out an advanced study independently of the field. - Being able to take responsibility as individuals and team members to solve complex and unforeseen problems encountered in field related applications. - Planning and managing activities for the development of employees under their responsibility in a project framework.
7) - To comply with social, scientific, cultural and ethical values in the process of collecting, interpreting, implementing and announcing results related to the field. - The universality of social rights, social justice, quality culture and protection of cultural values and having adequate consciousness about environmental protection, occupational health and safety issues.
8) Has knowledge of artistic criticism methods.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1)  1- Has knowledge about art culture and aesthetic issues. 2-Has knowledge about art history which is specific to the field of art concerned. 3-Knowledge of art and design materials. 4-Has knowledge about art and design methods and techniques. 5-Has knowledge about legal regulations and procedures in the field of art concerned. 6-Has knowledge about the interdisciplinary interaction with which the related art field is related. 7-Has knowledge about research methods. 8- Has knowledge about methods of artistic criticism. 9-Knowledge of art and science ethics. 2
2) 1-Provides theory and application integrity. 2. Uses methods and techniques related to the field of art. 3-Evaluates the interaction of the subdisciplines within the field of art. 4-Based on the analysis has the ability to interpret. 5-Develops multi-dimensional perception, thinking, designing, practicing ability. 6-Concrete sensory perception. 3
3) 1-Works alone, independently and / or within the group, compatible and productive. 2- It takes place actively in project processes. 3-Share the original works about the field with the society and evaluate the results. 4
4) To be able to evaluate advanced knowledge and skills in the field with a critical approach, - Being able to identify and learn learning needs. - Being able to develop a positive attitude about learning life. 4
5) To be able to inform related persons and institutions about issues related to the field; to be able to transfer ideas and suggestions for solutions to problems in writing and verbally. - To share ideas and suggestions for solutions to problems with experts and non-experts by supporting quantitative and qualitative data. -To organize projects and activities for the social environment with social responsibility awareness and apply them. - Can use a foreign language at least in the European Language Portfolio B1 General Level to monitor the information in the field and communicate with colleagues. - To be able to use information and communication technologies with the computer software at least at the level of European Computer Use License Advanced level required by the field. 3
6) - Be able to carry out an advanced study independently of the field. - Being able to take responsibility as individuals and team members to solve complex and unforeseen problems encountered in field related applications. - Planning and managing activities for the development of employees under their responsibility in a project framework. 3
7) - To comply with social, scientific, cultural and ethical values in the process of collecting, interpreting, implementing and announcing results related to the field. - The universality of social rights, social justice, quality culture and protection of cultural values and having adequate consciousness about environmental protection, occupational health and safety issues. 4
8) Has knowledge of artistic criticism methods. 3

Learning Activity and Teaching Methods

Expression
Individual study and homework
Lesson
Reading
Homework
Project preparation
Technical Tour
Case Study
Web Based Learning

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Observation
Individual Project
Presentation
Bilgisayar Destekli Sunum
Case study presentation

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Homework Assignments 1 % 10
Midterms 1 % 40
Final 1 % 50
total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
total % 100

Workload and ECTS Credit Grading

Activities Number of Activities Workload
Course Hours 13 39
Study Hours Out of Class 16 96
Homework Assignments 16 32
Midterms 1 3
Final 1 3
Total Workload 173