Public Relations and Advertising
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

TRD101

Course Name:

Turkish I

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
2	0	2	2

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Compulsory

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator :

Assoc. Prof. HALİDE GAMZE İNCE YAKAR

Course Lecturer(s):

Öğr.Gör. HALE DOĞU
Öğr.Gör. GÜVEN KESKİN
Assoc. Prof. HALİDE GAMZE İNCE YAKAR
Öğr.Gör. BELGİN KIZILÇAY
Öğr.Gör. BEYZA GÜMÜŞ BUYURUCU

Course Assistants:

Course Objective and Content

Course Objectives:

The aim of this course is to study the features and grammer rules of Turkish language; to improve reading, writing, listening and speaking abilities. Also the other topics are Turkish culture and literature as well as world literature and cultures.

Course Content:

• “Dil” in tanımı
• Dil-iletişim ilişkisi
• İletişimin günlük yaşamdaki önemi
•Vücut dili
• Türk dilinin diğer diller arasındaki yeri
• Dil türleri
• Türk Dilinin Alfabeleri
• Dilin tanımı
• Dillerin kökeni
• Dil-düşünce ilişkisi
• Dil-edebiyat ilişkisi
• Dil-iletişim ilişkisi
• Dil-kültür ilişkisi
• İletişim
• Body language-communication relationship
• Examples of body language
• Dramatization
• Daily usage of body language
• Vücut dili
• Dil türleri
• Dünya dilleri

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) • Remembering running rules and features of Turkish. • Repeating running rules and features of Turkish. • Repeating notation and pronunciation features of Turkish. • Students are expected to adapt notation and pronunciation features of Turkish to their abilities. • Students are expected to identify basic concepts of languages. • Analysis reading ability and restructuring • Analysis listening ability and restructuring • Analysis following ability and restructuring • Analysis understanding ability and restructuring • Analysis verbal lecture ability and restructuring • Analysis written expression ability and restructuring • Remembering historical development of Turkish language • Discussing current problems of Turkish Language and estimating future problems. • Using perfect and effective Turkish. • Critical and creative reading and thinking through Turkish written texts. • Realizing and questioning without prejudice through Turkish written texts.
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	• Students define the “language”. • Students list characteristics of language. • Students interpret the characteristics of world languages. • Students tell the characteristic of Turkish. • Students discuss the function of language.
2)	• Students interpret the origin of the language. • Students relate the language with thought. • Students relate the language with literature. • Students relate the language with communicitaion types. • Students relate the language with culture.
3)	• Students describe the communication. • Students list the communication units. • Students recognize the communication types. • Students give examples the communication units. • Students discuss the importance of communication in daily life.
4)	• Students recognize the place of body language between the other communication types. • Students use the body language for communication. • Students evaluate the samples of body language. • Students dramatize the determinated samples. • Students label the meanings of body language.
5)	• Students define language types. • Students recognize language types. • Students classify language types. • Students classify world languages. • Students tabulate world languages.
6)	• Students explain the place of Turkish language between the other languages. • Students interpret the place of Turkish language between the other languages. • Students make an inference about the importance of Turkish.
7)	• Students express the history of Turkish language. • Students list the historical period of Turkish language. • Students compare the historical periods of Turkish language. • Students list the alphabets of Turkish language. • Students compare the alphabets of Turkish language.
8)	• Students define the “language”. • Students relate the language with communicitaion types. • Students discuss the importance of communication in daily life. • Students label the meanings of body language. • Students explain the place of Turkish language between the other languages. • Students recognize language types. • Students list the alphabets of Turkish language.
9)	• Students recognize the speaking rules of Turkish Language. • Students apply the speaking rules of Turkish Language. • Students analyze the speaking rules of Turkish Language. • Student correlate meaning with emphasis. • Students apply the emphasis. • Students state importance of sound health protection.
10)	• Students explain the rules of phonetic guide. • Students entitle the sound events of Turkish language. • Students determine the sound events with samples. • Students classify the Turkish consonance. • Students determine the vowel and consonants harmony rules. • Students give examples for Turkish phonetic rules.
11)	• Students recognize subjects on the Turkish text. • Students recognize basic massage on the Turkish texts. • Students express subject and basic massage of Turkish texts. • Students reproduce texts. • Students recite messages of the texts.
12)	• Students recognize the expression types in Turkish texts. • Students classify the expression types. • Students recognize the subjective expressions. • Students recognize the objective expressions. • Students compare subjective and objective expressions.
13)	• Students determine the ways of thought development in Turkish texts. • Students recognize the ways of different thought. • Students compare the ways of thought development in Turkish texts. • Students shows the differences of the ways of thought development in Turkish texts. • Students discuss about the ways of thought development in Turkish texts.
14)	• Students determine the ways of thought development in Turkish texts. • Students recognize the ways of different thought. • Students compare the ways of thought development in Turkish texts. • Students shows the differences of the ways of thought development in Turkish texts. • Students discuss about the ways of thought development in Turkish texts.
14)	• Students determine the ways of thought development in Turkish texts. • Students recognize the ways of different thought. • Students compare the ways of thought development in Turkish texts. • Students shows the differences of the ways of thought development in Turkish texts. • Students discuss about the ways of thought development in Turkish texts.
15)	• Students recognize the speaking rules of Turkish Language. • Students apply the speaking rules of Turkish Language. • Students determine the sound events with samples. • Students determine the vowel and consonants harmony rules. • Students tell subjects on the Turkish text. • Students tell basic massage on the Turkish texts. • Students recognize the subjective expressions. • Students recognize the objective expressions.

Sources

Course Notes / Textbooks:

• Çotuksöken,Y., 2010,Üniversite Öğrencileri İçin Uygulamalı Türk Dili, Papatya Yayıncılık, İstanbul.
ISBN:9789756797655
• Ergin, M., 2011,Üniversiteler için Türk Dili, Bayrak Basım/Yayım/Tanıtım, İstanbul.
ISBN:9789757728055
• Tekalan Toman, H., 2010, Konuşan Türkçe, Kent Kitap Yayıncılık, Ankara
ISBN:9789944915168
• Kolektif, 2012, Türkçe Sözlük, TDK, Ankara.
ISBN:9789751600707
• Kolektif, 2005, Yazım Kılavuzu, TDK, Ankara.
ISBN:9751618177

References:

Course-Program Learning Outcome Relationship

Learning Outcomes	1
Program Outcomes
1) Possesses theoretical knowledge specific to the field of public relations and advertising from national and international literature.
2) Learns to use research methods in the field of communication.
3) Learns to strategically plan and use methods and techniques specific to public relations and advertising practices.
4) Knows national and international professional ethical principles in the field of communication; professional practices in line with social responsibility and sustainability.
5) Knows how to effectively use and critically evaluate traditional and digital communication channels.
6) Works as part of a team and demonstrates effective communication skills.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Possesses theoretical knowledge specific to the field of public relations and advertising from national and international literature.
2)	Learns to use research methods in the field of communication.
3)	Learns to strategically plan and use methods and techniques specific to public relations and advertising practices.
4)	Knows national and international professional ethical principles in the field of communication; professional practices in line with social responsibility and sustainability.
5)	Knows how to effectively use and critically evaluate traditional and digital communication channels.
6)	Works as part of a team and demonstrates effective communication skills.

Learning Activity and Teaching Methods

Expression
Lesson
Homework
Q&A / Discussion

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Oral Examination
Homework

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	1	28	28
Study Hours Out of Class	1	15	15
Final	1	2	2
Total Workload			45