SKY411 Art DirectionIstanbul Okan UniversityDegree Programs Arts and Culture ManagementGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
Arts and Culture Management
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

General course introduction information

Course Code: SKY411
Course Name: Art Direction
Course Semester: Spring
Course Credits:
Theoretical Practical Credit ECTS
2 0 2 7
Language of instruction: TR
Course Requisites:
Does the Course Require Work Experience?: No
Type of course: Compulsory
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator : Dr.Öğr.Üyesi ALPER MAZMAN
Course Lecturer(s):
Course Assistants:

Course Objective and Content

Course Objectives: This course, using examples, the selection of all environmental factors related with the players in the media and cinema Turkey, managed to be responsible for the work related to the main and other issues as required by the art of management, it aims to inform.
Course Content: ● Cinema in Turkey, music, TV series, imaginary movies, in documentaries and animated films, to identify and discuss the role of art director in advertising
● To analyze how these visual arts branches in the history of the art market missions, how they work hard to influence the audience
● Discuss the ability to decide on the most appropriate one by working with the concept, techniques and application areas of art management

Learning Outcomes

The students who have succeeded in this course;
Learning Outcomes
1 - Knowledge
Theoretical - Conceptual
1) theoretical
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week Subject Related Preparation
1) Introducing the course to the students • Discussion of the curriculum Examination of course schedule
2) ● Defining the workload of questioning the art director of a historical directory on the agenda • The first suitable place for a project is the selection of the appropriate space for the project. Creating new venues and preparing suitable venues for studio shootings
3) ● Definition and evaluation of art director terminology ● Promotion of art directors we know is successful ● Contribution and analysis of the success of the projects made by these S. Directors • How well art directors should be equipped today.
4) ● How to work in this business branch in Turkey? identification and evaluation ● Art Director's choice of costume design and application for the project, and analysis ● Analysis on samples Working on samples from period films and series
5) ● The budget and working conditions of the USA and Europe, which are important sectors in the production of projects which are important in the foreign countries especially in this sector, for the arts management in these projects. identification evaluation compared with Projects in Turkey
6) ● Emphasize the importance of decor and small object selection in art management ● Daily evaluation of the selection of decor and space in movies
7) ● Incorporation of banks or key institutions and institutions as sponsors within the NGOs and identification of the theme of the sponsorship concept ● Discussing the social, political and cultural aspects of NGOs ● Analysis of foundations and private institutions or commercial advertising agencies ● Introducing and analyzing the art director in commercial films Evaluating effective ads
8) pre-midterm evaluation pre-midterm evaluation
9) midterm exam midterm exam
10) How should the music of the project be. The specialist of the subject is the art director and the project is decided by discussing with the director. Why is original music production necessary? identification and discussion ● Music analysis through examples of projects. ● Analyzing and analyzing everyday movie documentary music from the past • Evaluating the importance of music in the project
11) ● Introduction of the art director who received the Oscar award this year ● Discussion and analysis through film Evaluation of the subject
12) ● Discussion of commercial films through examples ● Analyzing ads ● Overseas ads and comparison evaluation of the subject
13) ● Introduction of the art director's role in clip and clip work ● Monitoring and analyzing various clips Evaluation of the subject
14) ● Work on documentary film ● Analysis of the documentary in terms of art management Evaluation of the subject
15) general general
16) final exam final exam

Sources

Course Notes / Textbooks: derste verilir
References: derste verilir

Course-Program Learning Outcome Relationship

Learning Outcomes

1

Program Outcomes
1)  1- Has knowledge about art culture and aesthetic issues. 2-Has knowledge about art history which is specific to the field of art concerned. 3-Knowledge of art and design materials. 4-Has knowledge about art and design methods and techniques. 5-Has knowledge about legal regulations and procedures in the field of art concerned. 6-Has knowledge about the interdisciplinary interaction with which the related art field is related. 7-Has knowledge about research methods. 8- Has knowledge about methods of artistic criticism. 9-Knowledge of art and science ethics.
2) 1-Provides theory and application integrity. 2. Uses methods and techniques related to the field of art. 3-Evaluates the interaction of the subdisciplines within the field of art. 4-Based on the analysis has the ability to interpret. 5-Develops multi-dimensional perception, thinking, designing, practicing ability. 6-Concrete sensory perception.
3) 1-Works alone, independently and / or within the group, compatible and productive. 2- It takes place actively in project processes. 3-Share the original works about the field with the society and evaluate the results.
4) To be able to evaluate advanced knowledge and skills in the field with a critical approach, - Being able to identify and learn learning needs. - Being able to develop a positive attitude about learning life.
5) To be able to inform related persons and institutions about issues related to the field; to be able to transfer ideas and suggestions for solutions to problems in writing and verbally. - To share ideas and suggestions for solutions to problems with experts and non-experts by supporting quantitative and qualitative data. -To organize projects and activities for the social environment with social responsibility awareness and apply them. - Can use a foreign language at least in the European Language Portfolio B1 General Level to monitor the information in the field and communicate with colleagues. - To be able to use information and communication technologies with the computer software at least at the level of European Computer Use License Advanced level required by the field.
6) - Be able to carry out an advanced study independently of the field. - Being able to take responsibility as individuals and team members to solve complex and unforeseen problems encountered in field related applications. - Planning and managing activities for the development of employees under their responsibility in a project framework.
7) - To comply with social, scientific, cultural and ethical values in the process of collecting, interpreting, implementing and announcing results related to the field. - The universality of social rights, social justice, quality culture and protection of cultural values and having adequate consciousness about environmental protection, occupational health and safety issues.
8) Has knowledge of artistic criticism methods.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1)  1- Has knowledge about art culture and aesthetic issues. 2-Has knowledge about art history which is specific to the field of art concerned. 3-Knowledge of art and design materials. 4-Has knowledge about art and design methods and techniques. 5-Has knowledge about legal regulations and procedures in the field of art concerned. 6-Has knowledge about the interdisciplinary interaction with which the related art field is related. 7-Has knowledge about research methods. 8- Has knowledge about methods of artistic criticism. 9-Knowledge of art and science ethics. 5
2) 1-Provides theory and application integrity. 2. Uses methods and techniques related to the field of art. 3-Evaluates the interaction of the subdisciplines within the field of art. 4-Based on the analysis has the ability to interpret. 5-Develops multi-dimensional perception, thinking, designing, practicing ability. 6-Concrete sensory perception. 5
3) 1-Works alone, independently and / or within the group, compatible and productive. 2- It takes place actively in project processes. 3-Share the original works about the field with the society and evaluate the results. 5
4) To be able to evaluate advanced knowledge and skills in the field with a critical approach, - Being able to identify and learn learning needs. - Being able to develop a positive attitude about learning life. 5
5) To be able to inform related persons and institutions about issues related to the field; to be able to transfer ideas and suggestions for solutions to problems in writing and verbally. - To share ideas and suggestions for solutions to problems with experts and non-experts by supporting quantitative and qualitative data. -To organize projects and activities for the social environment with social responsibility awareness and apply them. - Can use a foreign language at least in the European Language Portfolio B1 General Level to monitor the information in the field and communicate with colleagues. - To be able to use information and communication technologies with the computer software at least at the level of European Computer Use License Advanced level required by the field. 5
6) - Be able to carry out an advanced study independently of the field. - Being able to take responsibility as individuals and team members to solve complex and unforeseen problems encountered in field related applications. - Planning and managing activities for the development of employees under their responsibility in a project framework. 5
7) - To comply with social, scientific, cultural and ethical values in the process of collecting, interpreting, implementing and announcing results related to the field. - The universality of social rights, social justice, quality culture and protection of cultural values and having adequate consciousness about environmental protection, occupational health and safety issues. 5
8) Has knowledge of artistic criticism methods. 2

Learning Activity and Teaching Methods

Field Study
Peer Review
Expression
Brainstorming/ Six tihnking hats
Individual study and homework

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Oral Examination
Homework
Application
Observation

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Midterms 1 % 40
Final 1 % 60
total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
total % 100

Workload and ECTS Credit Grading

Activities Number of Activities Workload
Course Hours 16 48
Study Hours Out of Class 11 165
Midterms 1 3
Final 1 3
Total Workload 219