ÖHDR 635 Insurance Distribution Channels and distance selling of insuranceIstanbul Okan UniversityDegree Programs Doctorate of Private LawGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
Doctorate of Private Law
PhD TR-NQF-HE: Level 8 QF-EHEA: Third Cycle EQF-LLL: Level 8

General course introduction information

Course Code: ÖHDR 635
Course Name: Insurance Distribution Channels and distance selling of insurance
Course Semester: Fall
Course Credits:
Theoretical Practical Credit ECTS
3 8
Language of instruction: TR
Course Requisites:
Does the Course Require Work Experience?: No
Type of course: Department Elective
Course Level:
PhD TR-NQF-HE:8. Master`s Degree QF-EHEA:Third Cycle EQF-LLL:8. Master`s Degree
Mode of Delivery:
Course Coordinator : Dr.Öğr.Üyesi SİNEM ŞİRİN
Course Lecturer(s):
Course Assistants:

Course Objective and Content

Course Objectives: This course comprehensively covers traditional and digital distribution channels used in the insurance sector to deliver policies to customers. It also focuses on distance insurance transactions that have gained importance with the development of technology — that is, insurance contracts made via internet, telephone and similar remote communication tools. Within the scope of the course, students learn the functioning, advantages and legal framework of distribution channels such as bancassurance, agencies, brokers, digital platforms and direct sales methods. Legal regulations to be considered in distance insurance sales, consumer rights and innovations brought by digitalization are also important topics of the course.
Course Content: This course comprehensively covers the various distribution channels that enable products and services to be delivered to customers in the insurance sector. While students learn about traditional distribution methods such as agents, brokers and bancassurance practices, they also analyze contemporary methods such as online platforms, direct sales and telemarketing that have emerged as a result of digitalization.

Learning Outcomes

The students who have succeeded in this course;
Learning Outcomes
1 - Knowledge
Theoretical - Conceptual
1) Defines the distribution channels used in the insurance industry.
2) Analyzes the advantages, disadvantages and target customer groups of each distribution channel.
3) Explains the functioning of distance insurance transactions and the effects of digitalization on the sector.
4) Interprets legal regulations and ethical principles in insurance distribution.
5) Gain the ability to develop and evaluate digital insurance applications.
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week Subject Related Preparation
1) Introduction: Importance and Development of Distribution Channels in Insurance
2) Traditional Distribution Channels: Agents and Brokers
3) Bancassurance and Application Models
4) Direct Sales Methods and Telemarketing
5) Alternative Distribution Channels: Markets, Post Offices, Automotive Industry
6) Digital Distribution Channels and Online Insurance Platforms
7) The Concept of Distance Insurance and Its Legal Framework
8) E-Policy, Electronic Signature and Digital Approval Processes
9) Consumer Rights and Obligation to Inform in Distance Sales
10) Ethical and Legal Responsibilities in Insurance Sales
11) Digital Marketing Strategies and Online Promotion of Insurance Products
12) Data Security, Personal Data Protection and Cyber ​​Risks
13) Application Examples and Case Studies (Domestic and Foreign Applications)
14) General Evaluation, Student Presentations and Industry Representative Guest (optional)

Sources

Course Notes / Textbooks:
References:

Course-Program Learning Outcome Relationship

Learning Outcomes

1

2

3

4

5

Program Outcomes
1) Gaining the ability to recognize, analyze, and scientifically characterize the concepts, institutions, and methods specific to private law and its sub-disciplines.
2) Developing innovative and effective solutions for legal practice by synthesizing theoretical and practical knowledge.
3) Effectively utilizing expertise-level knowledge of private law and its sub-disciplines in theoretical and practical fields by systematically analyzing it
4) Developing new ideas and methods by using advanced mental processes such as creative and critical thinking, problem-solving, and decision-making in the field of private law and its sub-disciplines.
5) Acquiring the ability to produce functional and effective solutions to problems arising from legal theory and practice that directly impact social life, through an interdisciplinary approach.
6) Actively participating in national and international projects and designing and implementing innovative projects.
7) Gaining the competence to generate original ideas and research and effectively expressing the results both verbally and in writing, using academic language.
8) Following current information and developments in the field from both local and foreign sources, and analyzing, evaluating, and applying this information through a systematic approach.
9) Publishing academic papers at national and international levels related to the field and presenting original papers at scientific conferences.
10) Gaining the competence to apply and develop knowledge and skills acquired in private law and its sub-disciplines while adhering to professional and academic ethical principles.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Gaining the ability to recognize, analyze, and scientifically characterize the concepts, institutions, and methods specific to private law and its sub-disciplines.
2) Developing innovative and effective solutions for legal practice by synthesizing theoretical and practical knowledge.
3) Effectively utilizing expertise-level knowledge of private law and its sub-disciplines in theoretical and practical fields by systematically analyzing it
4) Developing new ideas and methods by using advanced mental processes such as creative and critical thinking, problem-solving, and decision-making in the field of private law and its sub-disciplines.
5) Acquiring the ability to produce functional and effective solutions to problems arising from legal theory and practice that directly impact social life, through an interdisciplinary approach.
6) Actively participating in national and international projects and designing and implementing innovative projects.
7) Gaining the competence to generate original ideas and research and effectively expressing the results both verbally and in writing, using academic language.
8) Following current information and developments in the field from both local and foreign sources, and analyzing, evaluating, and applying this information through a systematic approach.
9) Publishing academic papers at national and international levels related to the field and presenting original papers at scientific conferences.
10) Gaining the competence to apply and develop knowledge and skills acquired in private law and its sub-disciplines while adhering to professional and academic ethical principles.

Learning Activity and Teaching Methods

Expression
Brainstorming/ Six tihnking hats
Individual study and homework
Lesson
Reading
Homework
Case Study

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Presentation

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Midterms 1 % 40
Final 1 % 60
total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
total % 100

Workload and ECTS Credit Grading

Activities Number of Activities Workload
Course Hours 15 29
Midterms 1 2
Final 1 2
Total Workload 33