GST435 Gastronomy and Travel Authorization with ProntotourIstanbul Okan UniversityDegree Programs Gastronomy And Culinary ArtsGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
Gastronomy And Culinary Arts
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

General course introduction information

Course Code: GST435
Course Name: Gastronomy and Travel Authorization with Prontotour
Course Semester: Fall
Course Credits:
Theoretical Practical Credit ECTS
3 0 3 6
Language of instruction: TR
Course Requisites:
Does the Course Require Work Experience?: No
Type of course: Department Elective
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator : Assoc. Prof. İLKAY GÖK
Course Lecturer(s):
Course Assistants:

Course Objective and Content

Course Objectives: Theoretical and practical work will be done on how to produce texts and images related to gastronomy and tourism sector, how social media and blog management should be done.
Course Content: Syllabus
Methodology
SEO
CMS Platform
Content
Midterm exam
blogger
Content marketing
Creating Terminology
Famous authors
Field examination
An overview

Learning Outcomes

The students who have succeeded in this course;
Learning Outcomes
1 - Knowledge
Theoretical - Conceptual
1) What is content, how is written and visual content created? Definition of methodology.
2) Explaining how to produce SEO (Search engine optimization) compatible content.
3) Explaining how platforms like WordPress, Joomla, Magento work. Learning the CMS Platform.
4) Influencer and content oriented marketing
5) Gastronomy and travel terminology Learning terminology forming techniques.
2 - Skills
Cognitive - Practical
1) Creating visual (Photo and Video) and written content
2) Creating visual (Photo and Video) content on social media and blog
3) Creating written content on social media and blog
3 - Competences
Communication and Social Competence
1) Meeting with guest blogger, sharing experience
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week Subject Related Preparation
1) Application in the accommodation area - (Tour to a touristic area) Making the readings for the next lesson
1) • Distribution of the course syllabus at the beginning of the course, • To explain the content of the course to the students, • Meet • Sharing the expectations, • Distribution of homework topics and selection by students reviewing the syllabus
2) What is content, how is written and visual content created? Making the readings for the next lesson
3) How to produce SEO (Search engine optimization) compatible content? Making the readings for the next lesson
4) How do platforms like WordPress, Joomla, Magento work? Making the readings for the next lesson
5) Creating visual (Photo and Video) and written content Making the readings for the next lesson
6) Creating visual (Photo and Video) content on social media and blog Making the readings for the next lesson
7) Creating written content on social media and blog No data
8) Midterm Exam No data
9) Meeting with guest blogger, sharing experience Making the readings for the next lesson
10) Influencer and content oriented marketing Making the readings for the next lesson
10) Influencer and content oriented marketing Making the readings for the next lesson
11) Gastronomy and travel terminology Making the readings for the next lesson
12) Getting to know local and foreign gastronomy writers closely Making the readings for the next lesson
14) Gastronomy in tour programs Making the readings for the next lesson
15) • General reconstruction. • Answering students' questions. No data
16) Final Exam No data

Sources

Course Notes / Textbooks: Veri yok.
References: Veri yok.

Course-Program Learning Outcome Relationship

Learning Outcomes

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Program Outcomes
1) Okan University Gastronomy Department Students have information about nutrition principles and food science. They apply their knowledge in working life. Okan University Gastronomy department students are knowledgeable about hygiene and sanitation in the kitchen and the hiding conditions of food. Okan University Gastronomy department students have information about legal regulations, professional standards, rights and obligations and ethical rules related to gastronomy.
2) Okan University Gastronomy department students have detailed information about alcoholic and non-alcoholic beverages and use various alcoholic and non-alcoholic beverages in food production. Okan University Gastronomy department students have information about international cooking and chopping techniques. They apply their knowledge in school and working life. Okan University Gastronomy Department students have information about local and international cuisine foods. They apply their knowledge in school and working life. Okan University Gastronomy Department students have knowledge of national and international food safety standards and apply their knowledge in school and working life. Okan University Gastronomy department students are knowledgeable and attentive about personal care, hygiene, clothing and appearance. The students of the Gastronomy department have information about national and international dessert and bread techniques. Okan University Gastronomy department students has information about food and beverage cost analysis, control and menu pricing.
3) Okan University Gastronomy department students work effectively, either individually or independently. Okan University Gastronomy department students have information about management theories and practices that can effectively manage food and beverage management.
4) Okan University Gastronomy department students constantly update and develop their knowledge and skills in the field with the awareness of lifelong learning.
5) Okan University Gastronomy Department students recognize the physical environment of their area. Defend, use and maintain the tools and equipment. Gastronomy Department students have information about gastronomy in media and art. Okan University Gastronomy department students work together with the sector to prepare projects in the direction of incoming requests. Okan University Gastronomy department students have the ability to communicate effectively.
6) Okan University Gastronomy department students know all the processes related to food and beverage production from the purchasing stage to the presentation stage and solve the problems that may arise in these processes. Okan University Gastronomy department students use their artistic ability in preparing, cooking and serving food. Okan University Gastronomy Department students know the contents of foods and how to use foods in healthy way. They use their knowledge in school and working life. Okan University Gastronomy department students have the ability to identify and solve problems in their field. Okan University Gastronomy department students have a level of knowledge that they can follow new technologies related to gastronomy and use them effectively.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Okan University Gastronomy Department Students have information about nutrition principles and food science. They apply their knowledge in working life. Okan University Gastronomy department students are knowledgeable about hygiene and sanitation in the kitchen and the hiding conditions of food. Okan University Gastronomy department students have information about legal regulations, professional standards, rights and obligations and ethical rules related to gastronomy. 3
2) Okan University Gastronomy department students have detailed information about alcoholic and non-alcoholic beverages and use various alcoholic and non-alcoholic beverages in food production. Okan University Gastronomy department students have information about international cooking and chopping techniques. They apply their knowledge in school and working life. Okan University Gastronomy Department students have information about local and international cuisine foods. They apply their knowledge in school and working life. Okan University Gastronomy Department students have knowledge of national and international food safety standards and apply their knowledge in school and working life. Okan University Gastronomy department students are knowledgeable and attentive about personal care, hygiene, clothing and appearance. The students of the Gastronomy department have information about national and international dessert and bread techniques. Okan University Gastronomy department students has information about food and beverage cost analysis, control and menu pricing. 3
3) Okan University Gastronomy department students work effectively, either individually or independently. Okan University Gastronomy department students have information about management theories and practices that can effectively manage food and beverage management. 5
4) Okan University Gastronomy department students constantly update and develop their knowledge and skills in the field with the awareness of lifelong learning. 5
5) Okan University Gastronomy Department students recognize the physical environment of their area. Defend, use and maintain the tools and equipment. Gastronomy Department students have information about gastronomy in media and art. Okan University Gastronomy department students work together with the sector to prepare projects in the direction of incoming requests. Okan University Gastronomy department students have the ability to communicate effectively. 4
6) Okan University Gastronomy department students know all the processes related to food and beverage production from the purchasing stage to the presentation stage and solve the problems that may arise in these processes. Okan University Gastronomy department students use their artistic ability in preparing, cooking and serving food. Okan University Gastronomy Department students know the contents of foods and how to use foods in healthy way. They use their knowledge in school and working life. Okan University Gastronomy department students have the ability to identify and solve problems in their field. Okan University Gastronomy department students have a level of knowledge that they can follow new technologies related to gastronomy and use them effectively. 4

Learning Activity and Teaching Methods

Brainstorming/ Six tihnking hats
Reading
Homework
Report Writing
Q&A / Discussion
Application (Modelling, Design, Model, Simulation, Experiment etc.)

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Application
Reporting

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Midterms 1 % 40
Final 1 % 60
total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
total % 100

Workload and ECTS Credit Grading

Activities Number of Activities Workload
Course Hours 16 48
Midterms 1 1
Final 1 1
Total Workload 50